Social Media Manager

Job Title:

Social Media Manager & Content Creator

Location:

Metro Detroit Area (On-Site/Field-Based)

Reports to:

Director of Strategic Marketing

Company Overview

Savvy Sliders is a fast-growing quick-service restaurant brand redefining flavor and customer experience with fresh, handcrafted sliders, crispy chicken fingers, and indulgent custard shakes. We’re looking for a creative and organized Social Media Manager & Content Creator to elevate our brand presence, engage our audience, and drive business growth through strategic, high-quality content.

Job Summary

As the Social Media Manager & Content Creator, you will own the creation, execution, and management of Savvy Sliders’ social media presence across platforms. You’ll develop engaging content strategies, produce eye-catching visuals and videos, analyze performance metrics, and interact with our online community to strengthen the Savvy Sliders brand. This role requires a mix of creativity, strategic thinking, on-the-ground content production, and a focus of boosting store sales.

Key Responsibilities Content Creation & Execution

1. Visit Savvy Sliders locations weekly to capture high-quality photo and video content that aligns with brand goals.
2. Plan and create monthly content schedules for Instagram, Facebook, TikTok, LinkedIn, YouTube, Threads, and X.
3. Deliver 1-2 reels and 2 posts per week on Instagram/Facebook, with daily stories to maintain engagement.
4. Develop platform-specific content, including:
5. Reels/TikToks: Trend-driven videos highlighting products, BTS moments, and brand personality.
6. YouTube Shorts: Short-form videos to increase search visibility and brand awareness.
7. LinkedIn Posts: Highlight team engagement, franchise success, and business growth.

Social Media Strategy & Management

1. Manage 2-3 brand accounts, ensuring consistent tone, visuals, and messaging across platforms.
2. Collaborate with leadership to align content strategies with brand objectives and campaigns.
3. Implement engagement strategies to grow followers and increase post reach and interaction.
4. Monitor trends and competitors to keep the brand fresh, fun, and ahead of the curve.

Community Management

1. Actively monitor, engage, and respond to messages, comments, and mentions to build brand loyalty.
2. Encourage user-generated content (UGC) and manage influencer partnerships to increase organic reach.
3. Serve as the brand’s voice, maintaining a mix of playful and professional tone that resonates with audiences.

Performance Tracking & Reporting

1. Track content performance through analytics tools to measure key metrics: engagement, reach, and growth.
2. Create monthly reports outlining performance highlights and areas for improvement.
3. Adjust content strategies based on insights to optimize performance and engagement.

Additional Responsibilities

1. Manage influencer outreach and collaborations, including content coordination and partnerships.
2. Collaborate with store owners to promote store-specific events and promotions.
3. Assist with graphic design needs using Adobe Suite or Canva.
4. Support paid social campaigns and ensure creative assets align with advertising goals.

Qualifications & Skills

1. 2-4 years experience in social media management and content creation, preferably in food or retail industries.
2. Proficiency in photography, videography, and editing (Adobe Creative Suite, Canva, or similar tools).
3. Strong organizational skills with experience creating detailed content calendars and scheduling platforms.
4. Ability to analyze social media metrics and adjust strategies to optimize engagement and reach.
5. Creative mindset with a passion for trends, storytelling, and building brand communities.
6. Excellent written and verbal communication skills.