What are the responsibilities and job description for the Digital Marketing Specialist position at Saz's Hospitality Group?
Description
Saz’s Hospitality Group is seeking a talented and driven Digital Marketing Specialist to join our dynamic team, working out of our Walkers Point office in Milwaukee, WI. This is a full-time, salaried position with a competitive wage based on experience. As an EIGHT-time recipient of the Top Workplace Award we are proud to offer the following benefits:
- Health, dental, and vision insurance - including access to telehealth
- Paid time off
- 401k retirement plan with company match
- Restaurant and catering discounts
- Discount tickets to Marcus Center shows
- Opportunities for career advancement
The ideal candidate will be responsible for strategic planning and execution of digital marketing campaigns, SEO implementation, website management, content creation, and email marketing. This role requires a creative and analytical individual who can enhance our online presence and drive customer engagement across all digital channels.
Key Responsibilities of the Digital Marketing Specialist
SEO & Website Management
- Conduct keyword research and implement on-page and off-page SEO strategies
- Monitor website performance using tools like Google Analytics and Search Console
- Ensure website content is current, accurate, and optimized for user experience
Content Creation & Copywriting
- Create compelling, SEO-friendly content across digital platforms (websites, blogs, emails)
- Maintain brand voice consistency throughout all digital communications
- Develop and maintain an email and blog content calendar for timely publication
Email Marketing & Audience Engagement
- Design and execute targeted email campaigns to nurture leads and increase conversions
- Develop audience personas and implement segmentation strategies based on customer behavior
- Create personalized content for different audience segments
- Implement marketing automation workflows to guide prospects through the sales funnel
Analytics & Reporting
- Track campaign performance against KPIs
- Create comprehensive reports for ROI and effectiveness
- Use data-driven insights to refine strategies and improve performance
Strategic Planning & Campaign Management
- Assist with developing, implementing, and optimizing digital marketing strategies aligned with business goals
- Analyze market trends and competitor activities to identify growth opportunities
- Manage paid digital advertising campaigns across relevant platforms
- Establish clear KPIs and effectively manage ad budgets to maximize ROI
Additional Responsibilities
- Assist the Marketing Team with social media management, photography, and other duties as assigned by the Marketing Director
- Collaborate with cross-functional teams including sales for effective lead management and follow-up
Requirements
- Proven experience in digital marketing with strong knowledge of SEO, SEM, and email marketing
- Proficiency with digital marketing tools and analytics platforms
- Proficiency in Adobe Creative Cloud Suite
- Excellent copywriting and content creation skills
- Strong analytical abilities and data-driven decision making
- Creative problem-solving skills and attention to detail
- Ability to work collaboratively in a fast-paced environment
Saz’s State House opened in 1976, and we’ve grown for over 49 years. Today, Saz’s Hospitality Group offers amazing catering, festivals, and retail throughout Southeastern Wisconsin. True to our roots, we focus on building a team of caring and committed individuals who believe in stellar service to our guests and each other. We have curated our culture to reflect our team and show every team member our appreciation, support, and encouragement. Please be sure to visit Sazs.com to learn more!
At Saz’s, we want you to be YOU – we celebrate everyone for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills – creating an inclusive environment for all team members. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
