What are the responsibilities and job description for the Associate Brand Manager - Southern Comfort position at Sazerac Company?
Job Description/Responsibilities:
What You’ll Do:
Preferred Qualifications:
Physical Requirements:
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Associate Brand Manager – Southern Comfort
Are you ready to make an impact on a legendary brand? As the Associate Brand Manager for Southern Comfort, you’ll play a key role in developing and executing brand strategies, activation plans, and new business development (NBD) initiatives to drive growth. You’ll collaborate cross-functionally with Sales, Trade Marketing, Business Intelligence, Operations, Finance, Compliance, agencies, and trade partners to ensure Southern Comfort continues to thrive in the marketplace.
This is an exciting opportunity for a strategic thinker, problem solver, and hands-on brand marketer who thrives in a fast-paced environment and is passionate about building consumer-loved brands.
What You’ll Do:
Brand & Business Growth
- Lead and execute marketing activation plans, including budgeting, pricing strategy, and campaign execution to achieve sales and profit objectives.
- Identify opportunities to enhance efficiency, reduce costs, and add value to the business.
- Support the development of brand strategies that drive consumer engagement and solve customer needs.
Data-Driven Decision Making
- Utilize Cognos, VIP, BI tools, and internal systems to track brand performance against key business objectives.
- Analyze market trends and consumer insights to optimize marketing strategies and drive data-backed decisions.
Cross-Functional Collaboration
- Work closely with internal teams and external partners to build Southern Comfort into a profitable global brand aligned with company objectives.
- Support and manage agency efforts in creative development, packaging, media, promotions, and public relations.
- Lead New Business Development (NBD) projects from concept to execution, navigating cross-functional teams and internal processes to ensure on-time, on-budget delivery.
Leadership & Project Management
- Effectively prioritize and manage multiple projects across categories, brands, and markets.
- Establish clear roles and responsibilities for project team members, ensuring timely updates and successful completion of priorities.
- Conduct performance evaluations and support the development of direct reports, if applicable.
Strategic Brand Planning & Execution
- Support the development of strategic brand plans, new initiative roadmaps, and special projects to drive brand success.
- Ensure seamless execution of brand strategies across markets, channels, and key accounts.
Utilize Professional Development System (PDS) and available resources to identify areas for continuous self-improvement. Regularly dedicate time to growing the skills outlined in the Development Plan.
Qualifications/Requirements:
What You Need to Succeed:
Must-Have Qualifications:
✔️ Bachelor’s degree (Business, Marketing, Communications, or related field).
✔️ Ability to communicate effectively with all levels of an organization.
✔️ Project management or implementation experience in a fast-paced environment.
✔️ Strong computer skills with a high level of comfort using technology and new systems.
✔️ Ability to handle multiple tasks simultaneously while maintaining attention to detail.
✔️ Willingness to travel as needed.
✔️ Experience in budgeting, planning, and/or financial analysis.
✔️ Ability to communicate effectively with all levels of an organization.
✔️ Project management or implementation experience in a fast-paced environment.
✔️ Strong computer skills with a high level of comfort using technology and new systems.
✔️ Ability to handle multiple tasks simultaneously while maintaining attention to detail.
✔️ Willingness to travel as needed.
✔️ Experience in budgeting, planning, and/or financial analysis.
Preferred Qualifications:
➕ MBA or advanced degree in a related field.
➕ Experience working within the three-tier distribution system.
➕ Background in New Business Development (NBD).
➕ Experience managing an advertising agency.
➕ Experience working within the three-tier distribution system.
➕ Background in New Business Development (NBD).
➕ Experience managing an advertising agency.
Physical Requirements:
Valid driver’s license.
Ability to work with remotely with international teams and teams in different time zones
Strong attention to detail and organizational skills.
Ability to work with remotely with international teams and teams in different time zones
Strong attention to detail and organizational skills.
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Placement within the salary range is calculated based upon years of directly relatable experience for the position.
Min: USD $76,516.00/Yr. Max: USD $114,774.00/Yr.Salary : $76,516 - $114,774
