What are the responsibilities and job description for the Sr. Associate Brand Manager - Private Label, Control Label position at Sazerac Company?
Job Description/Responsibilities
As a Sr. Associate Brand Manager, you’ll support the Private Label /Control Label (PLCL) portfolio in executing brand strategies, activation plans/budgets, new business development (NBD) initiatives, and projects. This role collaborates cross-functionally with Sales, Trade Marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners, and suppliers to achieve business objectives.
Key Responsibilities:
- Brand Strategy Execution: Support the execution of strategic plans, annual marketing plans, activation initiatives, and budgets to achieve sales and profit objectives for assigned categories/brands.
- Cross-Functional Collaboration: Assist in building assigned categories/brands into a growing and profitable consumer business aligned with company goals. Support progress against annual program plans, volume and profit objectives/KPIs, and ensure timely and budget-conscious project execution. Facilitate supplier relations and communication.
- New Business Development (NBD): Contribute to the concepting, development, and execution of NBD opportunities that drive growth for assigned categories/brands. Navigate internal cross-functional processes to ensure timely and budgeted project completion.
- Agency & Marketing Support: Help manage agency efforts in delivering effective and efficient creative solutions, packaging, marketing materials, promotions, public relations, and media for assigned categories/brands, NBD initiatives, projects, and programs.
- Data-Driven Decision Making: Prioritize time and resources on BCSPs (Brand Category Strategic Plans) critical to achieving objectives. Utilize data tools to measure and analyze progress and support the team in developing action plans to address performance gaps.
- Project Management: Establish clear priorities and ensure project team members understand their roles. Maintain project updates, facilitate progress, and use the system for communication as needed.
- Strategic Brand Development: Assist in the development of strategic brand planning work, new initiative plans, and special projects for assigned categories/brands.
- Professional Development: Utilize the PDS system and available resources to identify areas for continuous self-improvement. Regularly allocate time to enhance skills outlined in the Development Plan.
- Career Growth & Development: Follow a structured action plan to acquire necessary skills, learning experiences, and results to meet career goals. Utilize the CDS system to track and document progress.
Qualifications/Requirements
Requirements
Must-Have:
- Bachelor’s degree
- Minimum of 2 years of relevant brand management experience
- Strong computer skills with a high comfort level using technology and systems
- Ability to quickly learn new systems and processes
- Effective communication skills across all levels of an organization
- Excellent oral and written communication skills
- Ability to manage multiple projects simultaneously
- Implementation or project management experience
- Experience working in a fast-paced environment
- Strong planning and organizational skills
- Ability to travel
Preferred:
- Undergraduate degree in Business, Marketing, or Communications
- Experience in the Alcohol Beverage Industry or Consumer Packaged Goods (CPG) sector
- Experience in budgeting, planning, and/or financial analysis
- 1 years of experience in New Business Development
- 1 years of experience managing an Advertising Agency
- 1 years of experience working w/ influencers / influencer management
Physical Requirements:
- Valid driver's license
- Ability to work remotely
- Strong attention to detail
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