BRAND MARKETING MANAGER

Mid to Senior Level

Mid to Senior Level (Management)

• Lead the development of marketing strategy for retail and wholesale channels to drive sales goals and enhance customer experience.
• Oversee budgets and calendars for retail and wholesale marketing activities.
• Ensure consistent execution of the trade marketing plan, from go-to-market activities like trade shows, digital showroom set up, and sales meetings to in-season opportunities.
• Provide stakeholders with account insights and performance updates, offering recommendations for refining and optimizing marketing plans.
• Collaborate with cross-functional teams to manage and implement visual merchandising and point-of-sale strategies.
• Build and maintain strong relationships with wholesale accounts by attending trade shows, retailer meetings, and contributing to presentations and planning.
• Lead the briefing and execution of creative assets tailored to account-specific marketing plans.
• Manage execution of visual merchandising standards, including fixture development, shop in shops, window displays, store events, digital traffic, and gift-with-purchase promotions.
• Conduct store visits and connect with field teams to ensure consistent brand presentation, improve in-store experiences, and capture best practices.
• Organize and manage all marketing assets for Wholesale team, updating Nuorder (B2B e-commerce) pages to meet Wholesale needs.
• Align with Marketing and Retail teams on the annual retail marketing strategy and drive its implementation.
• Oversee our special recycling program, ensuring monthly follow-up with the stores, KPIs reporting, improvements, and signage updates.

Skills and Qualifications :

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