Marketing Director

Marketing Director for a sustainable childrenswear brand. The ideal candidate will be comfortable working in a start up environment and lean as they team is and lean.

Responsibilities:

Leadership and Team Management:

• Oversee and manage the marketing team and contractors, ensuring alignment with brand objectives.
• Provide guidance and support to marketing personnel and external partners, fostering a collaborative environment.
• Digital Presence Improvement:
• Develop and implement strategies to enhance the brand’s digital footprint.
• Oversee website optimization, SEO practices, and user experience improvements.
  
  

Brand Management:

• Maintain and evolve brand identity, ensuring consistency across all marketing channels.
• Guide the design and execution of branding materials and visual assets.
  
  

Marketing Initiatives:

• Drive both paid and organic marketing efforts, including advertising campaigns, influencer partnerships, affiliate and promotional activities.
• Monitor and adjust strategies based on performance metrics and market trends.
  
  

Content Marketing:

• Oversee content strategy and creation, ensuring relevance and engagement with the target audience.
• Manage content calendars and coordinate with photographers, writers, designers, and other content creators.
  
  

Email and Social Campaigns:

• Strategize and execute email marketing campaigns and social media strategies working with contracts to execute.
• Analyze performance and optimize campaigns for better reach and engagement.
  
  

Reporting and Analysis:

• Provide regular reports on marketing performance, including insights and recommendations.
• Utilize analytics to measure the effectiveness of marketing strategies and make data-driven decisions.
  
  

Ecommerce Support

• Partner with the Director of Operations to oversee ecommerce support
• Develop and implement a comprehensive ecommerce strategy aligned with overall business objectives.
• Oversee the optimization of the ecommerce website for improved user experience, conversion rates, and SEO.
• Collaborate with web developers and designers to ensure site functionality, performance, and visual appeal.
• Analyze product performance and adjust strategies to maximize sales and profitability.
  
  

Deliverables: 2. Monthly Reports: 3. Quarterly Strategy Review: 4. Brand and Campaign Plans: 5. Content and Creative Assets: 6. Optimization Recommendations: 7. SMS campaign strategy implementation -> results to be included in the reporting

• Weekly Marketing Meeting and Updates:
• Provide a summary of progress and key activities performed, including team management, campaign status, and strategic adjustments.
• Comprehensive reports detailing marketing performance, including KPIs, campaign results, and ROI.
• Strategic recommendations based on data analysis and market trends.
• Develop and present a strategic review of marketing efforts, including progress towards goals and adjustments for future planning.
• Deliver detailed plans for branding initiatives, content marketing, and campaign strategies.
• Include timelines, budgets, and performance targets.
• Work on the creation of key marketing materials, including digital content, branding visuals, and promotional assets.
• Provide actionable insights and recommendations for improving digital presence, content effectiveness, and overall marketing strategy.
• Influencer program: affiliates gifting
  
  

Prepare monthly list (10-15 per month) for founder approval outreach and coordination follow up to make sure they are posting according to directive/guideline

• Photoshoot (smaller campaigns bigger campaign): mood-board attendance & directions pre/during/ post production. Will require coordination of the photoshoots.
• Events/collaborations: creation of invitation aligning with brand guidelines, ideation od the event outreach/execution.
• Social media: develop strategy for the social media platforms to optimize DTC: assets, content, grid to maximize conversion and engagement
  
  

4 days in office

Light travel/ light work on the weekend for events (about 3 to 4 times a year)

Discretionary yearly bonus based on performances

Benefits: medical

Salary DOE: $130k-150k