Chief Executive Officer (ecommerce)

Remote, full-time (EST hours, with flexibility)

Compensation package:

• $150,000-300,0000 compensation package
• $70-100k USD base % of profit share on profit growth
• Potential equity/bonuses for long-term growth milestones
  
  
  

About Company:

Our client is a leading direct-to-consumer (DTC) e-commerce brand in the premium modest fashion space, specifically catering to Western Muslim women. They are known for our high-quality headscarves and are poised for significant expansion. The founder is transitioning to a strategic advisory role, creating an exciting opportunity for a dynamic and visionary leader to take the helm and drive our next phase of growth. We are looking for a Muslim, based in or having grown up in the West with a strong understanding of Western Muslim culture.

The Opportunity:

We are seeking a highly strategic, hands-on, and visionary Chief Executive Officer (CEO) who deeply understands the values, aspirations, and nuances of modest fashion from the perspective of a Western Muslim woman. You will assume full ownership of the business, leveraging content, community, and commerce to unlock explosive growth potential. This is an opportunity to run a thriving brand as if it were your own, with the support of the founder.

Key Responsibilities:

• Take full ownership of all business areas: content, marketing, operations, product development, and growth.
• Lead and inspire our team of 8: across marketing, operations, logistics, content creation, and customer experience.
• Boost brand visibility through content: drive strategies leveraging UGC, TikTok Shop, and influencer collaborations.
• Implement a global brand strategy: while staying true to our Western Muslim customer base.
• Focus on profitable scaling: optimize for both profit and growth, not just increasing sales.
• Establish robust systems and processes: to ensure the business can operate effectively without constant founder involvement.
  
  
  

Must-Have Experience:

• Built or led a 7 figure DTC ecommerce brand
• Deep and authentic understanding of modest fashion, the lifestyle of Western Muslim women, and hijab culture.
• Demonstrated success in implementing content-first growth strategies, including UGC, TikTok Shop, and influencer marketing.
• Strong track record of building thriving online communities and converting customers into loyal brand advocates through platforms like Discord, Facebook groups, live events, and effective email/SMS engagement.
• Proven ability to scale businesses profitably, build high-performing teams, and effectively delegate responsibilities.
• Comfort and confidence in making bold, autonomous decisions.
  
  
  

Bonus Points:

• Experience with Shopify, Omnisend, Klaviyo, Meta/Google Ads, and TikTok Shop.
• Experience in launching new product lines or successfully entering new international markets (e.g., the Gulf region).
• Prior experience working with performance-based compensation structures.
• Strong financial acumen and the ability to analyze and report on quarterly Key Performance Indicators (KPIs).
  
  
  

What Success Looks Like in the First 12 Months:

• Achieving consistent monthly profit exceeding $100,000.
• Processing over 300 daily orders.
• Improving the overall website conversion rate to 4% or higher.
• Generating consistent daily brand mentions and organic reach through community-driven content.
• Establishing a clear and compelling brand voice supported by a scalable content engine.
• Leading a team that is aligned with the company vision, operating efficiently, and highly motivated under your leadership.
  
  
  

Ready to lead this exciting brand into its next phase of growth? Apply now to take ownership and make a significant impact.