What are the responsibilities and job description for the Content Writer position at SCAN?
About SCAN
SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 285,000 members in California, Arizona, Nevada, and Texas. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 40 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare. SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit or follow us on LinkedIn; Facebook; and Twitter.
The Job
As a member of SCAN Health plan's communications team, the Content Writer will produce content that connects with our audience and drives traffic to our website. This position is responsible for optimizing member interactions with clear, on-brand, multi-channel communications.
You Will
Takes initiative to develop topics and utilize tactics that deliver on the organization's content strategy.
Develops and optimizes SEO-driven copy, ensuring that SCAN is easily discoverable through search engines.
Creates compelling, multi-channel content that maximizes each channel's impact (e.g., emails that drive action and print pieces that break through clutter) while ensuring consistency of message across all mediums-digital, print, video, phone, social, etc.
Produces content that motivates, inspires, educates, informs and / or sells. Reflects the brand voice and speaks to the right audience-whether prospective client, current client, or business partner-presenting information in ways that matter most to them.
Collaborates with digital team, subject matter experts and content owners to develop content; provides editorial support for various departments to ensure content quality and brand voice.
Writes clear, concise, and grammatically correct copy. Takes complicated information and translates it into consumer-friendly, easy-to-understand plain language.
Serves as liaison between the communications, design, and digital teams, suggesting and providing images / assets as needed and proactively reviewing web pages to ensure content is up-to-date and to maintain quality control.
Understands relevant regulations (e.g., CMS, DHCS) and ensures that all communications adhere to regulatory requirements and are submitted for review and approval by compliance and / or legal, as needed.
Maintains professional and technical knowledge by attending educational workshops, establishing personal networks, and participating in professional societies.
All other duties as assigned.
Your QualificationsBachelor's Degree in Journalism, Marketing, Communications or related field.Certification in SEO or Content Marketing preferred.5-10 years' writing experience, whether as a journalist, marketing copywriter, or communications professional.2-5 years' experience specifically with search engine strategy (keyword research, rank analysis, etc.) and writing digitally focused copy.Eagle-eyed proofreader : your own work is clean and error-free and you spot and correct others' errors.Excellent interpersonal skills : you will closely collaborate with teams across the organization on a number of initiatives, so you know how to listen and when to speak up.Excellent problem-solving and time management skills.Highly motivated, well-organized multi-tasker, able to flex easily should projects or priorities shift.Experience in healthcare or other regulated industry is a plus.Experience producing content for senior audience is a plus.Ability to work with minimal supervision and meet deadlines consistently without sacrificing quality is a must.What's in it for you?
Base Pay Range : $80,300.00 to $128,500.00 annuallyWork Mode : Mostly OnsiteAn annual employee bonus programRobust Wellness ProgramGenerous paid-time-off (PTO)11 paid holidays per year, plus 1 additional floating holiday, plus 1 birthday holidayExcellent 401(k) Retirement Saving Plan with employer matchRobust employee recognition programTuition reimbursementAn opportunity to become part of a team that makes a difference to our members and our community every day!
We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!
At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.
SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.
LI-BB1
LI-Hybrid
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $80,300 - $128,500
