What are the responsibilities and job description for the AVP, Product Marketing (Deposits) position at SCCU Simple?
Space Coast Credit Union (SCCU), the 3rd largest state-charted credit union in Florida, is looking for an AVP, Product Marketing (Deposits) to join our team in Melbourne, FL or Miramar, FL! SCCU has been in business for over 70 years, has over 8 billion dollars in assets and WE ARE GROWING!
Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.
SCCU Team Member Benefits:
- ONESCCU annual bonus available!
- Medical, Dental & Vision Insurance
- HSA (Health Savings Account) with SCCU matching contribution
- SCCU Paid Long Term and Short Term Disability coverage
- SCCU Paid Term Life Insurance
- Employee Assistance Program (EAP)
- Paid Time Off
- 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions
- Tuition Reimbursement Program
SCCU Team Member financial discounts & perks (save money every month!):
- Loan Discounts - Mortgage, 2nd Mortgage, Auto, Motorcycle, Boat etc. / GAP coverage at half price
- Fixed low rate credit card- 5.99%,if approved
- FREE Identify Theft Protection!
- No fee SCCU accounts
AVP, Product Marketing (Deposits) Duties & Responsibilities
- Develop and execute comprehensive product marketing strategies for the category to drive awareness, adoption, and growth of our financial products and services.
- Use market research, competitive analysis, and customer insights to identify market opportunities and inform product positioning.
- Recommend product messaging, value propositions, and go-to-market strategies for new product launches and existing offerings.
- Collaborate with brand marketing, sales, and other stakeholders to align marketing strategies with business objectives.
- Drive end-to-end product launch initiatives, from ideation to executing multi-channel marketing campaigns.
- Create compelling marketing collateral, sales enablement materials, and product documentation to support sales teams.
- Monitor campaign performance, analyze results, and iterate on strategies for continuous improvement.
- Develop and manage the product marketing budget. Ensure cost-effective strategies and initiatives while maximizing ROI on marketing spend.
- Build and nurture a high-performing team, fostering a culture of creativity, collaboration, and innovation. Set clear goals and KPIs for the team, monitoring performance and providing regular feedback.
AVP, Product Marketing (Deposits) Qualifications
- Bachelor’s Degree required preferably in Marketing/Advertising/Media or equivalent experience.
- 9-12 years’ relevant experience in marketing/finance is required.
- Experience in product marketing/product management within the financial services industry, with a deep understanding of banking, investments, lending, or related areas.
- Proven track record of developing and executing successful product marketing strategies, including product launches and go-to-market campaigns.
- Strong analytical skills with the ability to interpret data, market research, and customer insights to drive decision-making.
- Good leadership and team management skills, with a track record of developing high-performing teams.
- Strategic thinker with a results-oriented mindset and the ability to drive business growth through innovative marketing initiatives.
- Great communication skills, both written and verbal, with the ability to influence and collaborate cross-functionally.
- Experience working with compliance, legal, and regulatory requirements within the financial industry.
