Digital Marketer

Job Description: Digital Marketing Specialist (SEO, Google Ads, Email & Growth Marketing)

About Us:

We are a fast-growing e-commerce company in the fragrance industry, focused on offering high-quality perfumes at discounted prices. As we continue to scale, we’re looking for a results-driven SEO, Google Ads, Email, and Marketing Specialist to take our digital marketing efforts to the next level.

Position Summary:

The Digital Marketing Specialist is responsible for executing and optimizing marketing strategies across SEO, Google Ads, email marketing, and paid media to drive traffic, increase conversions, and grow brand awareness. This role requires analytical skills, creativity, and a results-driven approach to digital marketing. The ideal candidate will have experience managing multi-channel campaigns, optimizing websites for search engines, and leveraging data to improve marketing performance. Intermediate to advanced computer literacy is required.

Key Responsibilities:

• SEO & Website Optimization: Conduct keyword research and implement SEO best practices to improve organic rankings. Optimize website content, meta tags, product descriptions, and landing pages for search visibility. Monitor SEO performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs. Develop and execute backlink strategies while improving site speed, mobile optimization, and technical SEO elements.

• Google Ads & Paid Advertising: Plan, execute, and optimize Google Ads campaigns across Search, Display, Shopping, and Retargeting. Monitor ad performance, adjust targeting strategies, and manage budget allocations to maximize return on investment (ROI). Conduct A/B testing on ad copy, landing pages, and targeting strategies to improve click-through rates (CTR) and conversion rates. Strong knowledge of Google Analytics, Google Search Console, Google Ads.

• Email Marketing & CRM Strategy: Develop and manage email marketing campaigns, including promotional, retention, and automation sequences. Segment audiences and personalize email content to improve engagement and sales. Create compelling email copy, conduct A/B testing, and analyze email performance to optimize open rates and conversions. Utilize email marketing tools such as Klaviyo, Mailchimp, or Omnisend for automation and list segmentation.

• Growth Marketing & Analytics: Track and analyze key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and customer lifetime value (LTV). Identify opportunities to improve website performance and ad effectiveness using data-driven insights. Utilize heatmaps, customer feedback, and analytics tools to refine marketing strategies. Collaborate with designers and content creators to develop high-performing digital assets.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.

• 3 years of experience in digital marketing, SEO, Google Ads, and email marketing (preferably in e-commerce).

• Proficiency in Google Analytics, Google Ads, Search Console, and SEO tools such as SEMrush

• Experience with email marketing platforms like Klaviyo, Mailchimp, or Omnisend.

• Strong understanding of conversion rate optimization (CRO), A/B testing, and data analysis.

• Familiarity with Shopify, or other e-commerce platforms is a plus

• Strong copywriting and content optimization skills.

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Competencies:

• Analytical Thinking: Ability to interpret marketing data, identify trends, and optimize campaigns accordingly.

• Creativity: Develop engaging ad copy, email content, and SEO strategies that drive results.

• Attention to Detail: Ensures accuracy in reporting, ad targeting, and SEO implementation.

• Problem-Solving: Quickly adapts strategies based on market trends and performance data.

• Team Collaboration: Works closely with design, content, and operations teams to execute marketing campaigns effectively.

How to Apply:

Interested candidates should submit their resume, portfolio, and a brief cover letter outlining their experience and success in digital marketing.

Job Type: Full-time

Pay: $27.00 - $31.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)

Schedule:

• 8 hour shift

Work Location: In person

Salary : $27 - $31