What are the responsibilities and job description for the Senior Paid Media Strategist position at Schafer Condon Carter (SCC)?
Summary: We are seeking a Senior Paid Media Strategist who has a deep understanding of the paid media landscape and agency functions. The ideal candidate should have experience with digital paid media campaigns across search (Google, Bing), social (Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat), and programmatic. While executional experience isn't required, it is a must to be familiar with traditional media as a whole. It is a plus if the candidate has previous executional experience with Food Service media.
This is a strategic and executional role that will work closely with the Integrated Media Leads. The Senior Paid Media Strategist will be responsible for planning and executing paid media campaigns for multiple clients. This person will have the opportunity to learn from a team of paid media experts, analysts, and marketing technologists to drive measurable business growth for clients through performance marketing. A data-driven skill-set is required. Candidates should be independent, accountable, and passionate
Responsibilities
- Independently manage day to day campaign monitoring in social, search and programmatic platforms
- Ensure accuracy, consistency, and flawless execution throughout the campaign lifecycle
- Research and develop media plan considerations based on client business objectives and challenges
- Infuse digital-first and data-driven thinking throughout the agency
- Build and maintain relationships with media partners
- Negotiate ad buys with media vendors; understand the benefits of working with different partners and be able to provide strategic rationale for partner recommendations
- Traffic creative assets in self-service platforms and to direct publishers
- Report on campaign performance to clients using performance marketing best practices; observations, insights, and actionable recommendations
- Accurately manage billing and invoice processes
- Interact with clients remotely and in-person to ensure account growth and foster agency relationships
- Collaborate with agency teams including Client Leadership, Brand Strategy and Creative
- Participate in client-facing presentations
- Continue to stay on top of emerging media trends and marketing technologies; form POVs for the agency
Qualifications
- 2-4 years of agency experience executing integrated media campaigns
- Strong understanding of media math – the ability to interpret performance metrics and make actionable recommendations
- Experience working in platforms such as Meta Ads Manager and Google Campaign Manager
- Experience working hands on in a DSP is a plus
- Fluency with Excel (including pivot tables and vlookups) is a must. Experience with other data analysis or visualization tools such as Google Looker Studio is a plus
- Demonstrates ability to multitask while maintaining high attention to detail, high level of organizational skills, and ability to meet deadlines
- Excellent verbal, written, and presentation skills
Benefits: At SCC, we believe in taking care of our team, and that includes providing a range of benefits designed to enhance your life both personally and professionally. As an SCCer, you'll enjoy:
- Retirement Savings: Partner with Fidelity to secure your future with our comprehensive plan offering pretax and ROTH contributions. Plus, benefit from SCC's Safe Harbor match program to boost your retirement savings.
- Comprehensive Health Coverage: SCC subsidizes your health, dental, vision, and life insurance plans. Choose from a variety of plans to suit your needs!
- Tax-Advantaged Spending: Pay for qualified expenses with pre-tax dollars through our FSA programs for Health Care, Dependent Care, and Commuter Reimbursement, putting more money back in your pocket.
- Voluntary Benefits: Explore additional coverage with our voluntary benefit options, including Life Insurance, Critical Illness and Accident Insurance, and even Pet Insurance because we care about all members of your family.
- Flex Time Off: Embrace our Flex Time Off policy that encourages you to take a break, unplug, and recharge, promoting a healthy work-life balance.
- Hybrid Work Environment: Enjoy the best of both worlds with our flexible and friendly work environment. Our office is located in the vibrant West Loop with an open floor plan designed to amplify collaboration
- Wellness Support: Prioritize your well-being with an annual wellness credit designed to support your physical and mental health.
