Marketing Specialist

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

Overview:

The Marketing Specialist will be responsible for managing digital event promotion across all new and existing SCHEELS markets. This includes event email marketing, event ticket and contest registration pages on scheels.com, QR codes, and select digital design projects. The role requires a strong understanding of performance analytics to enhance customer experiences and using data to create detailed recaps of digital event marketing campaigns. The position will collaborate with a wide variety of teams across the company, particularly local store Marketing teams, and campus Marketing and E-commerce teams.

Responsibilities:

• Develop, execute, and evaluate event email marketing on behalf of all SCHEELS locations
• Create customer-facing digital event materials, including event ticket registration, contest sign-up pages, and event blog pages on scheels.com
• Lead all QR code creation and tracking, collaborating with a wide variety of teams, including in-store display, human resources, and more, to fulfill all QR code company needs
• Serve as a key liaison between store marketing teams and the corporate campus, fostering strong relationships to collaborate on overall event promotion strategy as well as quick-turn solutions
• Partner with internal teams (store Marketing teams, campus Marketing and ECOM teams), seeking input to shape digital event strategy, alignment with overall Marketing campaign objectives, and future direction
• Analyze key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to optimize performance and prepare detailed recap reports
• Stay informed on industry best practices and emerging trends to keep digital event marketing campaigns current and innovative
• Self-motivated and highly organized with strong time management skills
• Strong initiative and drive for continuous improvement
• Exemplify a collaborative work style to enhance a team environment
• Excellent written & oral communication skills, including proofreading skills
• Open to constructive feedback and proven ability to thrive in a fast-paced environment

Requirements:

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

• Ideal candidate will have a bachelor’s degree in Marketing, Communications or related field preferred; and at least 1-3 years of experience in a digital marketing role.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.