Paid Search Analyst

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. 

Overview: 

The Ecommerce Paid Search Analyst will play a key role on the Ecommerce team that will focus on developing, managing, and optimizing paid media strategies for SCHEELS. This position will work with a variety of roles and departments to drive brand awareness and sales for all of SCHEELS.com.

Responsibilities: 

• Manage large-scale paid search and shopping campaigns across multiple ad platforms including but not limited to: Google Ads & Bing Ads
• Responsible for creating campaigns, writing effective ad copy, conducting keyword and competitor research, optimizing bids and modifiers, and optimizing product feeds
• Oversee and manage day-to-day decisions in regards to paid search and acquisition bids and budgets.
• Actively seek opportunities to increase traffic or conversion rates through analytic-driven recommendations.
• Identify, present, and execute opportunities for A/B testing to improve customer experience and return on ad spend.
• Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry-wide e-commerce trends.
• Collaborate on data collection capabilities to enable faster, more accurate, and more efficient reporting for multiple levels and areas of the company.
• Partner with internal teams to plan and execute strategies based on specific business needs.
• Ability to multi-task and remain productive and organized in-between projects
• Strong initiative and vision for continuous improvement
• Comfortable with a highly team-orientated approach, with daily check-ins, analyses, brainstorming, and discussions.
• Proven ability to thrive in a fast paced environment
• Excellent written & oral communication skills, including proofreading skills
• Strong presentation skills to communicate effectively and in a timely manner with all levels of the organization
• Analysis of other channels or areas of business as assigned

Requirements: 

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact. 

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

The ideal candidate will have a minimum of a Bachelor's degree in Business, Marketing, Math, Statistics or related field. Experience with Google/Bing Ads preferred.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury. 

EQUAL EMPLOYMENT OPPORTUNITY 

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.