What are the responsibilities and job description for the Digital Marketing Specialist position at Schneider Downs & Co., Inc.?
As a trusted advisor in the professional services industry, you know what matters most to clients: Big thinking with a personal focus. You also know what matters most to your own success, including: career growth, work-life flexibility, leadership that cares about your ability to succeed, the opportunity to give and receive one-on-one coaching and mentoring, as well as learning opportunities that inspire professional development. Experience them all at Schneider Downs, where we’ve been providing accounting, tax, consulting, business advisory and wealth management services through our team of innovative thought leaders for over 65 years. Start building a career with people motivated to help you succeed—and enjoy more of what counts.
We are seeking a creative, analytical, and results-oriented Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across various channels. Reporting to the Digital Marketing Manager, you will play a crucial role in enhancing our brand presence, driving qualified traffic, acquiring leads/customers, and improving overall marketing ROI. This role requires a blend of strategic thinking and hands-on execution.
Schneider Downs has embraced the hybrid work model, so this role will have flexibility working from home, as well as in the office.
Learn more about what it’s like working at Schneider Downs here: https://tinyurl.com/2c84x2tf
WHAT YOU’LL DO
- Email Marketing: Develop and manage email marketing campaigns, including list segmentation, automation workflows, A/B testing, and performance analysis to nurture leads and engage customers
- Website Management: Work with Digital Marketing Manager to build, optimize landing pages and user funnels for conversion
- Strategy Development & Execution: Plan and execute comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media (organic and paid), and display advertising campaigns
- SEO & Content: Collaborate with content creators and manage SEO strategies (on-page, off-page, technical) to improve organic search rankings and drive relevant traffic; ensure digital content is optimized for search and user experience
- Campaign Management: Manage the day-to-day execution of digital marketing campaigns, targeting, testing, and optimization across platforms (e.g., Google Ads, LinkedIn Ads)
- Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns (ROI, KPIs) using tools like Google Analytics 4, platform-specific analytics, and marketing automation software. Identify trends, insights, and opportunities for growth
- Trend Monitoring: Stay current with emerging digital marketing trends, technologies, and best practices to ensure our strategies remain competitive
WHAT YOU’LL NEED
Required:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum of three years of proven, hands-on experience in digital marketing, demonstrating success in managing SEO/SEM, email, social media, advertising campaigns
- Web design experience and the ability to work with page builders (e.g., Elementor/WordPress)
- Proficiency with website analytics tools (especially Google Analytics 4)
- Solid understanding of SEO principles and best practices, including conducting keyword research, audience segmentation, and competitor analysis to optimize campaign performance
- Experience with email marketing platforms (e.g., ActOn, HubSpot, Marketo), and setting up and optimizing campaigns on major advertising platforms (e.g., Google Ads, LinkedIn Ads)
Preferred:
- Experience within the Professional services sector or B2B experience
- Experience with marketing automation platforms (e.g., ActOn, HubSpot, Pardot)
- Experience with CRM platforms (e.g., Microsoft Dynamics, Salesforce)
- Familiarity with artificial intelligence and prompt engineering
- Relevant certifications (e.g., Google Ads, Google Analytics)
Other:
- Strong analytical skills and data-driven thinking, with the ability to interpret metrics and translate them into actionable insights
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Adapt and pivot strategies based on evolving project needs
- Ability to thrive in a collaborative environment
- Excellent written and verbal communication skills
At Schneider Downs, our culture is our identity. And it’s our culture of care that makes us unique. Even as we grow, we work hard to retain this culture to continuously promote a positive, supportive work environment through our core values: Care & Respect, Integrity, Be Great, Adaptive and We Not Me.
ENJOY MORE OF THE THINGS THAT MATTER MOST
- Competitive compensation
- Insurance, including health, dental, and vision, that begin on day one
- 20 days of paid time off and 13 paid holidays
- Flex Fridays and office closures for summer and winter breaks
- Parental leave, family care leave, and volunteer time
- 401(k) plans and profit sharing
- CPA exam bonus, education assistance program, and pet insurance
A PLACE WHERE INCLUSIVITY COUNTS
Schneider Downs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. We believe a culture of care that celebrates diversity, equity, and inclusion contributes to a better company, better client services, and a better world.
#LI-HYBRID
