What are the responsibilities and job description for the Global Services Commercial Marketing Leader position at Schneider Electric USA, Inc in?
Global Services Commercial Marketing Leader (Finance)
Schneider Electric has an open opportunity for the role of Global Services Commercial Marketing Leader.
Global Services are expected to grow twice as fast as the rest of the company. A critical enabler of supporting and accelerating this growth is robust marketing strategy & operations . As a Leader in Global Services Commercial Marketing, you will have a unique & exciting opportunity to drive high quality pipeline growth by systematically identifying & amplifying the direct demand generation levers and taking actions (e.g., value proposition, positioning, campaigns etc.) to drive growth at global level. Additionally, you need to track and assess the existing pipeline health (e.g., geo x segments x business types), diagnose or anticipate issues, and plan corrective actions .
The role reports directly to Vice-President of Global Services Commercial Strategy & Marketing.
Main Responsibilities include :
- Acts as a program lead for marketing strategy & operations projects.
- Conduct weighted pipeline analysis .
- Assess overall health (geo x business types x segments).
- Identify and / or anticipate key challenges affecting pipeline growth.
- Assess sales coverage by geos.
- Work with countries to address the issues / develop demand gen turnaround plans.
- Drive demand gen through direct marketing levers .
- Develop value prop for sales teams to leverage; adapt based on types of customers, segments (e.g., data centers, power & grid etc.), and channel partners (i.e., distributors, solution providers).
- Increase demand gen through existing levers (e.g., through field service teams, customer care centers, customer success managers etc.).
- Identify additional levers to leverage for demand generation.
- Develop and execute on clear demand gen plans.
- Design and execute marketing campaigns .
- Refine / define value propositions (end users x partners).
- Adapt based on customer types, personas, segments, partner types.
- Collaborate with key stakeholders (e.g., process experts, pricing) to implement and maximize demand generation; deliver plans within agreed timelines.
- Performance tracking .
- Clearly track the impact of various demand gen levers on the weighted pipe.
- Add right checks and balances to ensure the quality of the pipe.
- Ensure the weighted pipe grows faster than order & sales growth ambitions.
- Coach and develop younger team members.
What qualifications will make you successful for this role?
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
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36 billion global revenue
150 000 employees in 100 countries
1 on the Global 100 World's most sustainable corporations.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
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