What are the responsibilities and job description for the Paid Media Specialist position at Schneider?
Location: Green Bay, WI, USA
Shift: 1st Shift
Work model: Hybrid
Schedule: FULLTIME; Monday - Friday, 8am to 5pm
Job overview:
Schneider is seeking a Paid Media Specialist in Green Bay to develop, deploy and test paid advertising efforts across multiple digital platforms (i.e. paid search, banner and social advertising) that align with business objectives and campaign goals. This role needs a foundational knowledge of performance marketing, audience targeting and campaign optimization.
Responsibilities:
- Participate in discovery sessions and assist in defining business requirements. Use data to interpret user goals and priorities to substantiate campaign direction.
- Align individual paid marketing efforts with all media channel activities.
- Determine the approach to and effectiveness of paid media campaigns to achieve business goals.
- Create landing page and tagging events to test and optimize campaigns to support best-in-class user interfaces and experience.
- Customize digital marketing messages adhering to Enterprise brand standards, platform best practices and business unit strategies.
- Support automated, multi-touch, targeted journey and digital marketing programs.
- Run tests and experiments to increase conversion rates.
- Collaborate with agency/ies.
- Provide measurable results and ROI. Recommend enhancements to advertising programs based on analysis.
- Verify marketing messaging, vehicles and communication strategies as a result of ROI analysis, competitive intelligence, research or business need.
- Effectively adhere to budgets and invoice processes.
- Assist with data integration with internal and third-party databases to support campaign goals.
- Monitor trends in paid digital advertising tools and applications and appropriately apply that knowledge to effectively increase ROI while experimenting with new and alternative ways to leverage paid activities.
- Ability to analyze various courses of action and make recommendations.
Skills and qualifications:
- Bachelor's degree in marketing
- 2 years of paid advertising experience supporting multiple ad platforms with an emphasis on measurable results.
- Demonstrated track record of creating and managing campaigns that deliver consistent growth and ROI.
- Working knowledge of reporting tools such as PowerBI, Google DataStudio, Google Tag Manager, Google Analytics and Heatmapping tools.
- Proficient in Ad Managers and DSP technology.
- Familiarity with tracking pixels, UTM tagging and conversion tracking setups.
- Good organizational skills and a focus on accuracy.
- Effective communication and a willingness to work with others.
- Basic understanding of data analysis to support decisions.
Pay and benefits:
- Medical, dental and vision insurance.
- Company paid life insurance.
- 401(k) savings plan with company match.
- Paid time off and paid holidays.
- Results-based incentive pay program where you can earn above and beyond your base pay.
- Tuition reimbursement.
- See full list of marketing benefits.
Schneider's inclusive culture
Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, national origin, sex, gender, gender expression, age, religion, sexual orientation, ability, medical condition, veteran or military status, experience and background. This diversity and openness ensures all associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking and cultivates leadership. Any applicant may request a reasonable accommodation to complete a job application, pre-employment testing, or job interview or to otherwise participate in the hiring process consistent with the Americans with Disabilities Act (ADA) by contacting their Recruiter, Human Resources Business Partner, and/or Human Resources Leave Administration.
PI267198841
Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities
