Marketing Director Home Improvements

Company: The Best Roofing Company of Its Kind in the Detroit Market. A 30-year-old family-owned business providing roof replacement, storm restoration, siding, and gutters.

Candidate MUST Have experience designing, coordinating and managing all Advertising and Marketing Including digital marketing campaigns heavily focused on lead generation.

Position: Director of Marketing & Advertising is a Senior Level Manager with experience managing multi million dollar budgets and a marketing and advertising team including digital marketing/social media. The marketing manager will direct lead gen and revenue initiatives. This position plans, manages and executes all marketing and advertising initiatives leads the brand’s strategic marketing efforts, focusing on direct engagement with homeowners in the competitive home improvement industry. This role is crucial for driving brand recognition and lead generation through a mix of digital and traditional marketing channels.

• Plan and execute marketing strategies including conventional and social media and digital campaigns including creative and video development. Oversee significant marketing investments, ensuring optimal allocation and return on investment.
• Develop and execute a broad range of marketing initiatives, including digital (SEO, PPC, OTT, social media, email), traditional (broadcast, radio, print), and direct-to-consumer (D2C) strategies that directly engage homeowners and enhance brand penetration.
• Use web analytics tools to measure campaigns success across all platforms

Please submit your resume along with a brief explanation of why you feel you would be qualified for this position.