What are the responsibilities and job description for the Manager, Digital Marketing position at SchoolsFirst FCU?

Manager, Digital Marketing

Apply remote type Hybrid locations Tustin, CA time type Full time posted on Posted Yesterday job requisition id JR103378

All candidates should make sure to read the following job description and information carefully before applying.

We’re always looking for diverse, talented, service-oriented people to join our exceptional team.

Pay Range : $128,873.00 - $206,197.00

Scheduled Weekly Hours : 40

What You’ll Be Doing :

An exciting opportunity to execute the strategy and manage the day-to-day operations of our public website, schoolsfirstfcu.org. As a mission-driven Credit Union for school employees and their families in California, we are committed to serving our Members and the educational community with integrity and a deep sense of purpose. Our website is our largest (and growing) marketing channel, with incredible potential for a strong, creative leader to drive innovation and change.

Responsibilities :

Responsible for planning, directing, and overseeing the operations of the department.
Executes the strategy and manages day-to-day operations of the organization's public website, schoolsfirstfcu.org.
Responsible for driving demand, increasing traffic to our website, and generating leads that result in new Member acquisition and awareness and consideration of our products and services.
Manages the flow of cross-digital marketing projects to ensure that budgets, timelines, and goals and objectives are met and facilitates the tracking of these projects for measurement of outcomes.

Leadership :

Leads a team of high-performing professionals to execute our digital marketing plans and website roadmap.

Develops and maintains strong relationships with stakeholders throughout the Credit Union and partners with them to understand business needs and ensure the website contemplates the current market, Member needs, and our business objectives and goals.

Content Strategy :

Plans and designs the information architecture for websites and microsites.

Directs the creation of content strategies based on Credit Union business objectives and Members’ needs.

Ensures brand voice is consistent and properly executed.

Oversees the implementation and management of personalized, targeted content.

Develops and publishes useful and engaging content and tools, like videos, calculators, and “help me decide” engines.

Oversees the optimization of website content to improve our organic rankings in search engines to increase interest and traffic.

Manages the development of custom search engine landing pages that convert visitors to leads.

Tracks Member behavior on our website and ties experiences back to our engagement drivers to uncover our biggest opportunities to improve design or content.

Manages divisional activities and serves as business SME on integrated marketing organizational projects. Responsible for allocating and assigning marketing resources to organizational projects.

Facilitates vendor reviews, selection, and contract negotiation.

Defines project budgets and ensures projects are delivered on-time and within budget.

Additional Job Functions :

Performs other duties as assigned.

Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties.

Qualifications :

Bachelor's Degree or equivalent years of experience required.

Master's Degree preferred.

7-10 years of equivalent experience in digital marketing required.

2-4 years previous management experience required.

Previous experience marketing a large portfolio of products and services required.

Previous UX experience, including interaction design, information architecture, and content strategy required; certification strongly preferred.

Proficiency in Web Content Accessibility Guidelines (WCAG) required.

Previous Business and / or agency experience in a consumer-oriented financial services company strongly preferred.

SchoolsFirst FCU is committed to Diverse, Equitable, and Inclusive Hiring. At SchoolsFirst FCU we are dedicated to building and growing a diverse, inclusive, and authentic Dream Team, so if you’re excited about a position or wanting to make a career change but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. Many skills are transferrable and you may be just the right candidate for the position, or for other roles we are working on.

SchoolsFirst Federal Credit Union is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. SchoolsFirst FCU is an equal opportunity employer and prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibits discrimination against all individuals based on their race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, political affiliation, or genetic information.

This organization participates in E-Verify.

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Salary : $128,873 - $206,197

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