What are the responsibilities and job description for the Senior Brand Product Manager-Critical Care position at Scientific Search?
Senior Product Manager, Critical Care
Onsite: Bergen County, NJ
Company Profile: Global Pharmaceutical company with 8 commercial products.
What You Can Expect To Be Doing
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Onsite: Bergen County, NJ
Company Profile: Global Pharmaceutical company with 8 commercial products.
What You Can Expect To Be Doing
- Responsible for maximizing sales through individual brands or through portfolio positioning.
- Responsible for marketing and launch of a brand and supporting EUA with subsequent commercial launch for a novel bleeding management brand.
- Meet market development objectives through effective strategy, pre-market conditioning, operational brand planning, implementation, and management of resources.
- Work closely with US Sales, Value/ Access & Medical teams to execute on the launch strategy including relevant market development, training, portfolio alignment with overall strategy, tactical implementation, and launch meeting.
- Lead the near-term launch of two strategically important brands within the critical care segment reporting to the Senior Director of Marketing
- Develop the market for acquired fibrinogen deficiency by changing customer’s habits from a preference for blood components to new choice for pharmaceutical grade products.
- Drive the development of a new market “Bleed Management” in the Critical Care marketplace into which our new Acquired Fibrinogen brand will successfully launch and change customer habits away from current practice and toward our brand.
- Drive the direct connections between company and key hospital market leaders that communicate the requirement to address unmet needs in bleeding management, and how brands solve those needs.
- Lead in the integrated brand planning process to support the brands within the Critical Care portfolio based on effective market definition/segmentation, an understanding of relevant customer needs, a thorough analysis of market data, and identification of market trends and opportunities.
- Develop and execute strategically aligned brand tactics for the brands within the Critical Care portfolio, including programs that target prescribers, influencers, and consumers in compliance with all relevant FDA and other pharmaceutical advertising guidelines.
- Secure management approval by presenting detailed project plans prior to implementation of programs, and for promotional materials in advance by developing and presenting creative briefs.
- Responsible for all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field sales force.
- Assume budget accountability for assigned projects. Work with management to project spending and to regularly monitor expenses against budget/forecast.
- Build effective working relationships with key external customers, including vendor partners, physician thought leaders, key hospital staff, and pharmacists
- Build effective working relationships with key internal stakeholders including cross-functional partners and global team members.
- Learn, understand, and adhere to all internal and external compliance policies that govern marketing and sales, and provide timely and accurate reports to demonstrate adherence.
- Utilize market research and customer feedback to identify and interpret changing user attitudes, demands, and needs for existing company and competitive products.
- Establish quantitative metrics to support/create business cases for all existing and newly introduced programs.
- Knowledge of the US Plasma Industry, and the Bleeding management markets helpful
- MUST have recent launch experience with novel hospital products and a proven ability to build and develop new markets
- Background in marketing in the hospital market
- Understanding of blood banks, massive trauma protocols and bleed management in general
- Bachelor’s degree in marketing or business required; Master’s degree in business (MBA) or marketing preferred
- 5 years of experience in clinical/medical marketing required.
- Solid track record of delivering new launches into the US market.
- Experience developing integrated omni-channel launch marketing plans & Field Sales tools. Demonstrated knowledge of product placement, pricing, reimbursement, messaging, branding, and creative product/program development in the hospital space Experience building new marketing capabilities, processes and programs.
- Experience in creating a new marketplace/ market development.
- Demonstrated track record of market development and enforcing a change in habits of customers.
- Proven ability to identify and define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysis and generate conclusions.
- Strong project management skills
- Ability to travel as needed.
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