Demo

Director, Community and Social Media

Scopely
CA Remote Full Time
POSTED ON 3/7/2025
AVAILABLE BEFORE 6/6/2025

Description

Scopely is looking for a Director, Community and Social Media to join an ambitious new AAA cross-platform game in Culver City on a hybrid basis or remotely in the US!At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. As Director, Community and Social Media, you’ll lead a world-class community strategy that strengthens player connections, fuels long-term engagement, and evolves alongside the game’s live service. You’ll be responsible for building and scaling the game’s community from the ground up, driving growth through recruitment, advocacy, and innovative engagement programs. Overseeing community, social media, and influencer initiatives, you’ll ensure every touchpoint—from Discord to in-game activations—keeps players excited and invested.What You’ll Do :

  • Develop a multi-channel community strategy that fuses core engagement, data-driven insights, and creative storytelling.
  • Grow and scale the player community, driving recruitment initiatives that bring new gamers into the ecosystem.
  • Integrate community feedback throughout the game's lifecycle to inform development, product strategy, and live operations.
  • Lead a worldwide social strategy that drives meaningful player engagement, conversation, and community impact.
  • Harness analytics, sentiment, and emerging trends to predict player needs, increase retention, and exceed expectations.
  • Organize creator programs that provide exclusive game content, monetization opportunities, and collaborative storytelling.
  • Forge deep, strategic partnerships with top content creators, and community leaders to amplify player advocacy and reach.
  • Oversee digital experiences, in-game activations, and live events that foster a strong player community and user retention.
  • Drive live service communications, ensuring transparency, rapid response, and a player-first approach to critical issues.
  • Stay ahead of trends, emerging platforms, and new technologies that evolve the way communities connect and interact.
  • Establish new industry benchmarks by mentoring a top-tier team of community managers, social strategists, and influencer leads.

What We’re Looking For :

  • 10 years of gaming experience in community or social in a live service capacity, including 5 years in leadership driving strategy and execution.
  • Demonstrated expertise in leading and managing a community within a successful live service game.
  • Deep expertise in social platforms (Discord, Reddit, X, TikTok) and emerging trends that fuel player growth and retention.
  • Exceptional executive communication and player storytelling skills, with a talent for crafting narratives that connect gaming audiences.
  • Proven success in influencer partnerships, fostering long-term relationships that amplify game reach and community impact.
  • Strong leadership and people management skills, with experience mentoring and scaling high-performing teams.
  • Ability to navigate fast-paced live service environments, balancing long-term vision with agility in responding to player trends.
  • Expertise in crisis communication and reputation management, ensuring transparency and trust in high-stakes situations.
  • Strategic and analytical mindset, capable of leveraging data, sentiment tracking, and engagement analytics to inform decision-making.
  • Budget management experience, optimising resources to drive maximum impact across community initiatives.
  • Fluency and strong writing skills in English are required.
  • Bonus Points :

  • Background in Trust & Safety, Anti-Cheat frameworks and international regulatory compliance.
  • Experience with research, data analysis, and free-to-play action and shooter games.
  • Hands-on experience working with Developers, Customer Support, and Live Operations teams.
  • Multilingual capabilities.
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