What are the responsibilities and job description for the VP, Marketing (Unannounced Title) position at Scopely?
Scopely is looking for a VP of Marketing
Scopely is looking for a VP of Marketing to join a new cross-platform original IP title in the US (preferably Los Angeles) on an in-person / hybrid or remote basis.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.
What You Will Do
The VP and Head of Marketing is the lead marketer in the organization for their game title and is ultimately responsible for crafting and overseeing delivery on category-winning marketing strategies. You’ll be focused on leading marketing for an exciting in-development cross-platform new title, which means being involved early in the game’s development.
Lead the creation of the holistic Marketing strategy for a new cross-platform title at Scopely. You will research, define and articulate the best path and plan to achieve the audience growth goals for your game(s). This includes :
- Branding, Positioning, Alignment and USP(s).
- Developing a cutting-edge GTM strategy factoring in community development, user acquisition, content creators and brand building.
- Leading the definition and evolution of the overall creative marketing strategy for the game.
- Incorporating best available marketing, competitor and insights research.
- Developing a strong community program which should include building the community, engaging with them and bringing them along on the development journey.
- Be the marketing advocate and partner to the game developers in the studio.
- Design, build and nurture a team of skilled and highly capable Marketers under you.
- Work hand-in-glove with our talented marketing teams and departments.
- Manage executive communications for all marketing and GTM efforts.
What We’re Looking For
This role requires someone who can bring together the art and science of modern-day Free-2-Play (F2P), PC / Console and Mobile game marketing, with the ability to support a title across multiple hardware platforms.
Bonus Points
For candidates in CA, CO, NJ, NY and WA, the annual salary range is $255,000 - $280,000, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, and unlimited paid time-off.
At Scopely, we create games for everyone and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect.
Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity / expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform that supports one of the most diversified portfolios in the games industry.
For more information on Scopely, visit : www.scopely.com.
J-18808-Ljbffr
Salary : $255,000 - $280,000
