Senior Marketing Research Analyst (Hybrid)

Position Overview

We are looking for a Senior Marketing Research Analyst to provide us with cutting-edge insight to help drive our business forward with data-driven decision making. In this role you will work with clients across the business to provide research and analysis, identify the most accurate and efficient methods for collecting data to answer complex issues, solve problems, and/or evaluate programs. You will be responsible for performing qualitative and statistical research, analysis, and trend projections in support of the training, marketing, and program delivery functions of the organization. The ideal candidate will have a strong statistical and analytical skill set playing a crucial role in helping clients understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance. This position reports to the Director of Research.

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Responsibilities

• Collects, analyzes, and develops pertinent, complex data to support a greater understanding of issues and trends impacting the organization’s activities. Writes results and reports including trend analysis recommendations of alternative options developed through analysis and research.

• Develops and prepares surveys, questionnaires, and focus group guides to build knowledge of the organization, processes, and members. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures.

• Manages intermediate and complex research projects to meet objectives and deadlines. Conducts and analyzes market research studies to provide accurate and timely information for strategic and operational decisions. Plans, designs, and executes research studies; analyzes the results using statistical techniques; and writes detailed reports and recommendations so that senior managers can evaluate alternatives against the organization’s business objectives.

• Organizes and conducts focus groups. Compiles, verifies, and analyzes information from internal and external sources (focus groups, market, demographic, economic, and other financial data) and uses the information to develop recommendations regarding the implications of alternative sales, marketing, and business development strategies.

• Manages and oversees research suppliers and vendors as appropriate to the study and resource needs.

• Other job-related duties as assigned.