Influencer & Social Media Manager

The Influencer & Social Media Manager role exists to manage multiple hotel brands on platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok as well as spearhead the continued growth and maturation of Screen Pilot's Influencer Marketing Program. Responsibilities of this role include overseeing the creation of monthly social media calendars, graphic design, community management, and analyzing the social team’s efforts to ensure efficiency.

This role requires a deep understanding of social media trends and best practices as well as previous experience in influencer marketing. As a leader and mentor on the Social Media team, this role requires the ability to juggle multiple, competing priorities, tight deadlines, mentorship experience, and a willingness to help with tasks to get the job done.

Duties & Responsibilities: 

• Works with the Director of Social Media and Client Strategy Team members to collaborate on social media strategies and ideate campaigns for hotels
• Brainstorms, strategizes and develops engaging brand voices for social platforms
• Champions Screen Pilot's Influencer Marketing Management, strategically partnering with voices that resonate with identified audiences to amplify brand awareness and drive authentic engagement
• Assists social media specialists with designing thumb-stopping social posts and videos using tools like Canva, CapCut, and Adobe Suite
• Creates visually appealing Instagram profiles using photo editing and feed planning tools
• Manages copywriting and content for monthly social media calendars
• Monitors social channels and contribute to engagement amongst followers
• Analyzes metrics and adjusts strategies to improve social media efforts
• Ensures insights and learnings lead to measurable actions
• Presents monthly and quarterly reporting presentations to client contacts and stakeholders
• Stays up-to-date on industry trends and test new tools and technology
• Manages social media content distribution with third-party scheduling tools (Sprout Social)
• Works with Director of Social Media to develop new social media offerings, product enhancements, and efficiencies 
• Assists with training and mentoring of Social Media Specialists

Required Skills & Experience:

• 4-5 years’ professional social media management experience
• Demonstrated experience in successfully managing and/or building influencer marketing programs
• Bachelor’s degree in business, marketing, or other related field or equivalent experience in the industry
• Demonstrated strong storytelling and creative content writing skills
• Previous experience with a social media management tool/software, such as Sprout Social

Preferred Skills & Experience:

• Previous agency or travel-industry experience
• Photography and/or videography experience
• Adobe Suite experience

Benefits & Perks:

• 401(k) eligibility
• Medical, dental and vision benefits
• Short Term Disability, Long Term Disability & Life Insurance Benefits 
• Hybrid Work Model
• Generous PTO Allowance
• Parental Leave
• Volunteering PTO
• Professional & Personal Development
• Student Loan Repayment Plan Contributions
• Wellness Reimbursement Program
• Dog-friendly Office

Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.