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Senior Digital Content Producer, WTMJ

Scripps Media, Inc.
Milwaukee, WI Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 3/13/2025

WTMJ, The E.W. Scripps Company NBC affiliate in Milwaukee, WI, is searching for a Senior Digital Content Producer to join our team. In this position, you will be responsible for organizing, writing, and updating content across the station's digital platforms, including websites, mobile apps, and social media. With a focus on niche mediums such as video or data visualization, the Senior Digital Content Producer will create compelling and engaging content that enhances the user experience and aligns with the WTMJ brand.

WTMJ has a rich legacy as a trusted news source for our community, with a history of award-winning journalism and dedication to informing and empowering the people of Milwaukee. Nestled along the shores of Lake Michigan, Milwaukee is a vibrant city that boasts a rich tapestry of lifestyle, culture, and sports. The city's diverse cultural landscape offers a myriad of art galleries, performing arts venues, and seasonal festivals that draw crowds from near and far. Apply below for an opportunity to join our team and contribute to the digital storytelling of this thriving Midwestern city.

WHAT YOU'LL DO:

  • Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.

  • Deliver compelling content using current production and web-delivery tools.

  • Optimize the user experience by being attentive to live web metrics and user experience best practices.

  • May catalogue and organize archived content.

  • Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.

  • Apply Search Engine Optimization (SEO) best practices to every piece of content.

  • May update and interact with fans/followers on social media.

  • Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

  • Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

  • Build out special sections and site features to enhance coverage and increase user engagement.

  • Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration.

  • Perform other duties as assigned. 

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience

  • Generally 5 years of experience in related field preferred

WHAT YOU'LL BRING:

  • Must be skilled with Content Management Systems, Hypertext Markup Language (HTML), Audio Editing, Image Editing, cascading style sheets (CSS) and Social Networking

  • Must have a strong desire to focus on web-based content 

  • Must have basic HTML formatting skills and knowledge of how to FTP/publish web content 

  • Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking 

  • Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras 

  • Must have working knowledge of how to use and update social media platforms 

  • Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website

  • Basic video editing skills a plus 

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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