Marketing Manager

Job Description :

Join our growing team as a Marketing Manager and help shape the future of an industry leader that services millions of happy customer cars annually across 4 states : MA, RI, ME, NH. Reporting directly to the President and Owners, you’ll play a key role in driving our award winning business, enhancing brand equity, and leading our marketing initiatives to new heights.

Family-owned and operated since 1966, ScrubaDub Auto Wash Centers is New England's leading car wash company, ranking among the top auto wash chains in the USA.

As a 3rd-generation family business recognized as a

USA Today

Top Workplace, this role offers the unique opportunity to grow our Marketing Department and well-established brand with a team of over 200 employees. We seek an experienced, creative, and entrepreneurial Marketer to optimize existing marketing funnels and explore innovative strategies across multiple channels.

Your key goals will include boosting market share, improving customer acquisition, and increasing the lifetime value of our monthly membership subscription model. If you have a passion for developing impactful marketing campaigns and thrive on driving results, we want to meet you!

Responsibilities :

Develop and execute innovative multi-channel marketing strategies to acquire new customers, engage Unlimited members, and boost retention across 20 retail properties with car washes, detailing centers, convenience stores and gas stations.

Analyze marketing campaign performance, provide actionable insights, and optimize our Marketing budget to achieve business goals.

Craft compelling product marketing copy, Point of Purchase (POP) signage, and promotional materials in collaboration with our Marketing team and designers.

Organize and oversee marketing and promotional activities for new locations.

Monitor and manage reputation platforms to enhance customer engagement / feedback.

Collaborate with the Leadership Team on cross-promotion opportunities, including internal marketing of employee awards / core values plus external partnerships with sports teams, retailers, and community events.

Manage the marketing team, including direct reports, interns, and external vendors, to ensure consistent, high-quality output.

Oversee community marketing initiatives, attending some events annually with our Marketing coordinator and team members.

Conduct market research to understand evolution of customer behaviors, trends, and preferences.

Qualifications & Requirements :

8 years of proven success in marketing, with leadership experience preferred.

Bachelor’s degree in Marketing or related field (relevant certifications are a plus).

Expertise in B2C and B2B marketing, with a focus on digital tools, campaigns, and knowledge of growing membership / subscription models.

Demonstrated success driving results with digital advertising platforms, SEO campaigns, and landing page optimization.

Proficiency with MS Office, Google Ads, Meta Ads, Canva, and Adobe Photoshop or Illustrator.

Familiarity with and email marketing platforms, CRM software, and content management systems like WordPress.

Excellent communication, leadership, and presentation skills.

Benefits :

Competitive base salary with performance bonuses.

Flexible hybrid schedule designed to support work-life balance.

Health, Vision, and Dental insurance.

401(k) retirement plan with employer match.

Educational scholarships and 529 plan for employees' children.

Accrued paid vacation time.

Free car washes for personal vehicles and discounts on detailing services.

Gasoline credit card for travel and corporate credit card for business expenses.

Long-term disability and life insurance coverage.

Career growth opportunities in a fast-growing company.

We’re looking for an innovative marketer who wants to make a meaningful impact. If you’re excited about working with a leading family-owned brand in New England that values community, innovation, and growth, we’d love to hear from you!