What are the responsibilities and job description for the Digital Media Planner- (Media Agency) Job at Search Max, Inc in New York position at Search Max, Inc?
Job Description :
Media Planner with 1-2 years of experience to assist in planning, managing, and tracking digital media for our clients. We are looking for an individual who is proficient in analyzing media campaign performance and can provide strategic insightful campaign optimizations along with trafficking out of DCM. The candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and understand optimization through A / B testing.
Overview / About the Job : Plan, negotiate and execute digital media plans. Responsible for managing day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Major Tasks, Responsibilities and Key Accountability
- Assist in digital media strategy development for top-tier clients
- Develop and manage digital media plans; negotiate and purchase media
- Manage the day-to-day implementation and optimization of campaign activities
- Manage campaign authorizations, budgets, and reconciliation process
- Interact daily and maintain rapport with digital media publishers
- Analyze research data and media / marketing information; issues and reports information to clients
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Education Required : Bachelor’s degree
Years of Relevant Experience : 1 - 2 years of experience in a junior level media planning / buying or ad ops position
Preferred Qualifications
Knowledge, Skills, Abilities & Competencies
