Director, Product Marketing - Digital Solutions

Job Overview :

Search Solution Group is seeking a

Director, Product Marketing - Digital Solutions

on behalf of our client, an American company that manufactures loading dock equipment, industrial doors, safety barriers, industrial fans, and other in-plant products. The Director will be responsible for leading the product marketing strategy for digital solutions, driving customer engagement, and managing the product lifecycle from market insights to demand generation. This role requires an experienced marketing leader to execute customer-focused initiatives, collaborate across teams, and enhance the product's market position to drive growth.

Key Responsibilities :

Customer Focus : Create and execute an annual customer insight plan with the insights and operational excellence shared marketing services team.Lead regular sales and service advisory boards to ensure customer feedback informs the marketing strategy.Continuously enhance the customer experience by incorporating feedback into the marketing plan.Support product management by testing new ideas through the innovation process.Market and Business Insights : Drive insights from both external and internal data, such as industry trends, sales tool utilization, and marketing ROI.Use data to influence business decisions and strengthen marketing impact for product lines.Marketing Strategy : Create the marketing strategy for product lines based on insights, including demand generation, funnel acceleration, and price realization.Lead external pricing research and analyze pricing trends to help inform product pricing decisions.Define the commercial strategy with the distribution team and product management, including customer segmentation and sales channels.Product Marketing : Develop marketing plans for product launches and lifecycle management, including messaging, positioning, sales enablement, and demand generation.Own the development of a compelling value proposition to drive customer growth.Collaborate with marketing teams and agencies to define the marketing mix, including digital marketing, SEO, PPC, media, print, and tradeshows.Manage the marketing budget, ensuring efficient allocation and meeting performance targets.Requirements Include : Education : Bachelor's degree in Marketing, Business, or a similar field.Experience : 7 years of experience in digitally / software / SaaS-focused product marketing, sales, product management, or a related field.B2B product marketing experience across the complete lifecycle is preferred.Experience with enterprise software solution marketing is a plus.Skills : Strong leadership skills with the ability to collaborate across functions and communicate effectively.Advanced oral and written communication skills, including the ability to engage with the leadership team and stakeholders.Strong analytical, decision-making, and problem-solving skills, with experience leading problem-solving initiatives.Proven track record of developing and measuring high-impact marketing programs.Ability to organize, prioritize, and meet deadlines efficiently.Certifications : Relevant marketing certifications or experience in digital marketing and SaaS are preferred but not required.Knowledge : In-depth knowledge of product marketing, digital solutions, and SaaS.Familiarity with competitive analysis, market trends, and pricing strategies.Key Competencies : Customer-Centric Focus :

Ability to lead initiatives that align with customer needs and enhance customer experiences.Strategic Thinking :

Ability to develop and execute comprehensive marketing strategies that drive profitable growth.Leadership and Collaboration :

Skilled in leading teams, collaborating with cross-functional departments, and engaging stakeholders.Problem Solving :

Strong ability to define, analyze, and solve complex business problems.Data-Driven Decision Making :

Proficient in leveraging data and insights to inform marketing strategies and measure performance.Additional Information : Work Environment :

Primarily office-based with occasional travel to meet clients and attend industry events.Travel Requirements :

Up to 20%!t(MISSING)ravel may be required for client meetings, industry conferences, and sales meetings.How to Apply :

To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to

info@ssgresume.com . Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our team and look forward to reviewing your application.

Company Overview : Company Industry :

Transportation / Trucking / RailroadLocation :

Milwaukee, WIEqual Opportunity Employer Statement :

Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer :

Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.