Sales and Marketing Outreach Specialist

General Summary:

The Community Event Specialist is responsible for planning, coordinating, and executing community events and group activities that enhance the vibrancy of the community. This role plays a key part in building positive public awareness and increasing occupancy by creating memorable experiences for residents, prospective residents, and referral sources. The goal is to achieve and maintain a 100% leased and occupied community. This role aligns with theMission, Values, and Goals, while ensuring the safety and well-being of residents.

Essential Job Functions:

Work Schedule:

• 40 hours per week, including weekends and evening hours as dictated by event or marketing needs, under the direction of the Assistant Executive Director.

Community Event Planning and Coordination:

• Plan and execute on-site community events, group activities, and resident gatherings that align with Senior Star’s values and goals.
• Collaborate with internal teams and external vendors to coordinate event logistics, including setup, materials, and schedules.
• Create an engaging annual event calendar that appeals to residents and potential referral sources.
• Foster relationships with local businesses, organizations, and groups to enhance event offerings.
• Ensure events generate opportunities for community engagement and lead generation.
• Serve as the point person during events to ensure smooth execution, including hosting tours and showcasing the community to prospective residents and families.

External Relations and Referral Program:

• Host referral groups and luncheons in the building at least twice per week.
• Establish and maintain partnerships with local organizations, such as AARP and other senior-focused groups.
• Schedule and deliver marketing presentations aligned with Circle of Influence (C.O.I.) procedures.
• Actively participate in community service organizations through memberships or board positions.
• Employ "soft touch" marketing strategies, including hospital visits, funeral attendance, and outreach to referral sources.
• Meet benchmarks for generating independent living referrals.
• Distribute marketing materials to targeted audiences.

Internal Collaboration and Responsibilities:

• Attend stand-up meetings twice per week when on-site.
• Participate in monthly town hall meetings and weekly leasing meetings.
• Join rotational operations meetings every three weeks with leasing, marketing, and leadership teams.
• Support the Community Relations Coordinators and administrative team on internal and external events as needed.

Marketing and Leasing Strategy:

• Develop and execute quarterly leasing and marketing plans in collaboration with the Community Relations Coordinator/Assistant Executive Director.
• Integrate residents and ambassadors into marketing efforts to highlight the community's vibrancy.
• Provide support and ensure a presence at all major community events, ensuring they reflect Senior Star’s mission and values.

Administrative Responsibilities:

• Record event and marketing performance data in Yardi weekly.
• Maintain accurate records for administrative tasks, such as petty cash, mileage, and event expenses.
• Prepare marketing materials and event collateral for internal and external audiences.

Knowledge and Strategy Development:

• Stay informed about local market trends, competition, and customer values.
• Use Senior Star’s sales and marketing processes to increase leads and referrals.
• Collaborate across departments to ensure seamless execution of events and marketing initiatives.

Required Education, Knowledge, and Skills:

1. Event planning and coordination experience required.
2. Retirement industry knowledge helpful but not required.
3. Strong marketing, communication, and interpersonal skills.
4. Creative mindset with a strong eye for detail and organization.
5. Professional attitude and appearance.
6. Honest, dependable, and self-motivated with a proven ability to follow through.
7. A strong desire to improve the lives of seniors, embracing the mission.