What are the responsibilities and job description for the Marketing Rearch Analyst - Marketing Analytics Job at Sears in Longwood position at Sears?
Marketing Research Analyst - Marketing Analytics
Sears Holdings Corporation (NASDAQ : SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.
The Territories & Forecasting Marketing Analyst is responsible for gathering, compiling and forecasting multiple statistics and trends by product, source and market in order to gauge current and future results, trends and business potential. Analyze the results of the statistical projects, identify key trends and issues and develop recommendations for Direct Marketing Managers.
Job Duties / Responsibilities :
- Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes.
- Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar.
- Updates Marketing Update Report weekly along with other associated reports.
- Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts.
- Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source.
- Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct.
- Assists in compiling demographic analysis data for strategy.
- Analyzes results at the geographic level for territory adjustment recommendations.
- Creates forecasts for market / product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes.
- Maintains market / territory definition tables.
Education Requirements : Bachelor's Level Degree
Years of Related Experience : 3-4 Years
Required Skills :
All your information will be kept confidential according to EEO guidelines.
Sears is an Equal Opportunity / Affirmative Action Employer – Minorities / Veterans / Females / Disabled.
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