Marketing Manager

Position Description:

Under the direction and supervision of the Co-Founder/Chief Operating Officer, the Marketing Manager provides a wide range of creative and people skills to support and meet the goals and objectives of Seasonal Connect.

Position Details:

This position is hybrid requiring at least two days in the office per week.

Supervisory Responsibilities

None

Duties/Responsibilities:

• Oversee the organization’s marketing activities and create brand awareness by strategizing with the leadership team.
• Provide short and long-term marketing goals and report strategic goals and needs to the leadership team.
• Identify marketing goals for the brand and coordinate implementation with the leadership team.
• Design, manage, and evaluate marketing email campaigns.
• Responsible for managing HubSpot including email campaigns, designs and branding.
• Analyze potential client behaviors to adjust email and advertising campaigns accordingly.
• Develop strategies and tactics to boost the organization’s reputation to attract new members.
• Producing content that serves a purpose to existing and potential clients to nurture future relationships.
• Utilize a variety of channels to create content, generate leads, and publicity.
• Manage and engage in all social media accounts.
• Create engaging content for the website and social media accounts to attract and convert members.
• Build strategic relationships with key industry players, members, and vendors.
• Coordinate marketing efforts across departments including sales.
• Create and assist with improving marketing materials to support Seasonal Connect.
• Manage customer database.
• Assist with planning for events.
• Stay up to date with the latest marketing trends.
• Ensure all contact and communication with members are consistent and in line with company messaging and goals.
• Responsible for completion of all goals to ensure a great work product by set deadlines.
• Performs other duties as assigned.

Required Skills & Competencies:

• Ability to effectively prioritize and meet deadlines in a fast-paced environment.
• Operates with a strong sense of urgency.
• Entrepreneurial and self-starter mentality to identify and evaluate new opportunities with little oversight.
• Ability to work both independently and collaboratively.
• Ability to demonstrate support for and to help others successfully manage organizational change.
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
• Strong organizational skills and attention to detail.
• Strong oral and written communication skills.

Education and Experience:

• Bachelor’s degree in marketing, or related field.
• 3 to 5 years’ experience in a marketing function.
• Direct or indirect B2B marketing strongly preferred.
• Experience creating and deploying email marketing campaigns.
• Experience with HubSpot or similar CRM tools strongly preferred.
• Experience managing a customer database and deploying marketing communications using HubSpot or similar CRM strongly preferred.
• Hospitality experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Regularly required to stand or walk, reach with hands and arms, stoop and/or bend.

Job Type: Full-time

Pay: $58,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?

Experience:

• Marketing: 3 years (Preferred)

Ability to Commute:

• Framingham, MA 01701 (Preferred)

Ability to Relocate:

• Framingham, MA 01701: Relocate before starting work (Required)

Work Location: Hybrid remote in Framingham, MA 01701

Salary : $58,000 - $65,000