What are the responsibilities and job description for the Head of Product Marketing position at SeatGeek?
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
As Head of Product Marketing, reporting to the VP of Marketing & Communications, you will manage the small but mighty team responsible for the core positioning, messaging and go-to-market of our products, helping produce an outsized impact with our clients and their fans. You'll become a trusted partner across product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. While your focus will predominantly be on making an impact to our enterprise audiences - teams, artists and venues - you’ll harness the power of our fan-facing products to also drive differentiation with their greatest fans. This is an incredible opportunity to be the first senior Product Marketing leader at SeatGeek, defining the team’s role and impact at scale during a critical time for growth in an industry desperate for positive change.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
What you'll do
- Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
- Lead a team of product marketers through product launches that span from massively complex to small & additive
- Develop a comprehensive understanding of our various clients (NFL, Arena, MLS, etc.) and the user profiles within them (Exec, Sales, Operations, Booking), the product-market fit of our products for each, our differentiators v. key competitors, and the biggest opportunities for us to grow
- Establish SeatGeek as a thought leader in the live events industry by developing and pushing a strong POV and voice in the market
- Create programs and content that help our clients get the most value out of SeatGeek products, and then work with B2B marketing to harness that value into case studies, testimonials and sales pitches. Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
- Maintain strong relationships with leaders across all relevant cross-functional domains to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
- Build and maintain a high-performing, high-energy, and collaborative PMM team, defining the right structure and size for SeatGeek, while making sure the team has fun along the way
What you have
Experience working in unique industries with complex business models, major competition, or interesting regulatory environments
Perks
The salary range for this role is $188,000 - $287,000 USD. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
To review our candidate privacy notice,click here.
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Salary : $188,000 - $287,000
