Description
JOB DESCRIPTION
Job Title : Analyst, Fan Behavior & Market Research
Department : Strategy & Analytics
Reports To : Sr. Director, Revenue Optimization
Status : Full-Time; Exempt
Primary Objective : This role will enhance the organization’s research capabilities, focusing on customer lifetime value (CLV) modeling analysis, fan feedback and sentiment, and in-depth analysis of fan experience / behavior. This individual will support strategic decision-making with data-driven insights into fan preferences, behaviors, and interactions, ultimately optimizing customer acquisition, engagement, and retention strategies.
Essential Functions :
Fan & Customer Insights
- Lead the development and execution of fan research programs, including post-purchase, post-attendance, bespoke seasonal research, focus groups, and other customer feedback initiatives.
- Analyze fan feedback to identify trends, preferences, sentiment and behaviors informing the development of CLV models maximizing lifetime engagement, and refining marketing, operational and revenue-driving tactics.
- Collaborate with external and syndicated research vendors, as well as internal departments to fulfill research needs that support data-driven decision-making, and improved fan experience, engagement and retention.
- Support and conduct post-homestand meetings to recap fan engagement, identify improvement areas, and highlight growth opportunities based on trends and insights.
Research & Data Analysis
Design and conduct research and validation projects that focus on understanding fan behavior and preferences across various touchpoints and channels.Provide actionable insights based on data analysis, including the development and implementation of reporting frameworks for fan engagement, efficiency and retention metrics.Continuously analyze fan data to inform strategies for improving fan acquisition, loyalty, and retention, leveraging segmentation and predictive modeling techniques.Regularly report on the effectiveness of fan engagement efforts, offering recommendations for strategy adjustments based on research findings.Strategic Planning & Insights Delivery
Collaborate with internal teams to ensure alignment of fan insights with overall organizational strategy, particularly focusing on fan retention and revenue optimization efforts.Deliver clear, timely, and informative research findings through reports, presentation, and data visualizations to stakeholders across the organization.Lead initiatives aimed at integrating fan insights into business strategies and decision-making process.Research Innovation
Keep abreast of industry trends and emerging methodologies in customer feedback, CLV modeling, and data analysis.Develop new approaches for gathering and analyzing fan feedback, exploring innovative technologies and research techniques to validate current tactics and deepen our knowledgebase of fan behavior.Team Participation
Drive individual contributions to fan insights and research efforts, fostering a collaborative and results-driven team culture.Participate in team meetings, providing insights and suggestions for continuous improvement of research process and strategies.Encourage a forward-thinking, data-driven mindset withing the team, supporting the development of cultural innovation.Education and Experience :
Bachelor’s and / or master’s degrees in marketing research, business analytics, statistics, economics, consumer behavior or related field required.Minimum of two (2) years of experience in research, analytics, or business intelligence, with a focus on customer or fan behavior analysis.Experience working with external and syndicated research vendors is preferred.Proficiency in data analysis, statistical tools, and research methodologies.Strong communication and presentation skills for delivering insights to cross-functional teams.Required :
Required Technical Tools
Proficiency in SQL, with an understanding of stored procedures.Experience with data processing languages, particularly R, is preferred.Strong background in consumer behavior research methods, including survey design, methodology, and analysis tools.Experience with Qualtrics is preferred.Familiarity with data visualization tools such as Tableau or Microsoft Power BI to create clear, actionable insights.Experience with CRM platforms (., Salesforce, HubSpot) to manage fan / customer data, segment audiences, and integrate insights into broader strategies.Required Skills
Deep understanding of fan behavior analysis, with the ability to apply research methodologies and data analysis to inform fan engagement and retention strategies.Strong ability to analyze complex data, extract actionable insights, and present findings through clear, concise reports and presentations.Excellent communication and presentation skills, with the ability to synthesize complex information into actionable recommendations for diverse stakeholders.Strong project management skills, with a keen attention to detail to ensure error-free, timely delivery of research insights.Proficient in Microsoft Office Suite (Excel, PowerPoint) for analysis, reporting, and presentation, with advanced skills in Excel for data manipulation and PowerPoint for visual storytelling.Ability to collaborate with internal teams and external research vendors to meet organizational research needs and deliver high-quality, data-driven results.Preferred Qualifications
Knowledge of customer lifetime value (CLV) modeling and fan segmentation techniques.Familiarity with trends in sports industry research and fan engagement practices.Competencies, Knowledge, Skills and Abilities (KSA’s) :
Authentic & Aware
Exhibits highest standards of professionalism, ethics and credibility.Is self-aware, embraces feedback.Speaks the truth with positive intent.Demonstrates a commitment to our mission in words and actions.Communicate & Collaborate
Engages in teamwork with a positive and productive approach.Proactively shares information, insights, and support.Listens effectively to hear and value different perspectives and viewpoints.Communicates in a clear and constructive manner, verbally and in writing.Execution with Purpose
Sets and meets challenging expectations and commitments for self and others.Makes timely, data-drive decisions and takes ownership of the outcomes.Effectively manages own time, priorities, and resource to achieve goals.Cares deeply about the Mariners organization and how their role ca impact it.Adapt & Innovate
Identities opportunities for improvement and is driven to fix them.Displays an ongoing commitment to learning and self-development.Overcomes challenges and obstacles in constructive ways.Adjusts effectively to shifting priorities and rapid change.The Mariners are committed to providing competitive pay, perks, and benefits packages for our valued Team Members.
The anticipated starting pay for this role is between $80,000-$90,000. All perks are subject to eligibility requirements and availability and may be modified or amended from time to time.
Salary : $80,000 - $90,000
