Director of Brand Marketing - Reign FC

JOB TITLE: Director of Brand Marketing 

CLUB: Seattle Reign FC

DEPARTMENT: Marketing             

TYPE: Full Time 

FLSA: Exempt; Salary

TYPE: Individual Contributor

OUR CLUB 

Seattle Reign FC is a prominent professional women's soccer team competing in the National Women's Soccer League (NWSL). Known for its dynamic play and passionate fan base, Reign FC has made a significant impact on the soccer landscape since its inception. Reign FC is committed to excellence both on and off the field, fostering a culture of inclusivity, community engagement, and social responsibility. Through various initiatives and partnerships, the club strives to uplift our club, our community and the world, inspiring the next generation of soccer players and fans, as a club that is locally rooted, nationally revered and globally respected.

POSITION SUMMARY 

As Director of Brand Marketing for Seattle Reign FC, you will be the steward of the club’s identity—driving bold, consistent, and compelling brand expression across every touchpoint. From digital platforms and experiential activations to consumer products and campaign storytelling, you’ll lead the development and execution of a brand strategy that elevates Reign FC’s presence in the market, deepens our connection with fans, fuels annual business growth, and drives creative, engaging and new opportunities to strengthen our position and stand out in our league and the global women’s football landscape.

This role is fully focused on Reign FC—ensuring our distinct voice, tone, and visual identity are unapologetically expressed across everything we do. At the same time, you’ll collaborate with creative leaders across our shared portfolio—including Seattle Sounders FC—to align where it matters, drive cohesion between brands to drive impact, and unlock shared value across the organization.

You’ll partner closely with internal departments and external agencies to shape campaigns that move people—from jersey launches and playoff pushes to player storytelling and matchday experiences. You’ll influence the full fan journey, working cross-functionally to bring brand, business, and culture into alignment.

We’re looking for a strategic thinker, a creative force, and a collaborative leader. You’ll have the platform, the people, and the freedom to build something that lasts. If you’re ready to lead with clarity, create with courage, and leave your mark on the legacy of Reign FC, we want to hear from you.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Brand Strategy & Identity

• Develop and execute an annual roadmap that implements brand’s north star strategy, including campaigns, that position the Seattle Reign FC as a leader in women’s professional sports and a cultural force in the marketplace.
• Define and maintain the club’s brand voice, visual identity, and storytelling principles to ensure consistency across all touchpoints.
• Uphold brand identity and guidelines while ensuring consistency across all marketing channels, including digital, social, content, merchandise, and experiential activations.
• Act as the brand champion internally, ensuring alignment across all departments, partners, and stakeholders.
• Collaborate with consumer product and licensing teams to ensure merchandise reflects and enhances brand storytelling.
• Drive annual campaigns – from kickoff to recap - tied to key brand and business moments, including season launches, playoff pushes, jersey releases, and major team milestones.

Creative Leadership & Execution

• Lead the creative direction for all brand campaigns, content initiatives, and fan engagement activations.
• Partner with the Director of Design to create compelling visual assets that support marketing, ticketing, partnerships, and community initiatives.
• Partner with the Communications Team to ensure brand messaging is consistent and impactful across PR and media relations.
• Integrate brand storytelling into matchday and fan experience touchpoints to create a compelling in-stadium presence.

Collaboration & Cross-Functional Integration

• Work closely with the VP of Brand and Creative to align the club’s strategy within the broader organizational framework.
• Provide stewardship, insight and inspiration to cross-functional for club moments as part of briefing & recap process.
• Collaborate on project management and alignment solutions for annual go-to-market calendar and annual brand tentpole moments.
• Serve as a creative and strategic thought partner for the VP of Content & Distribution and their team, ensuring the club’s storytelling is elevated across all owned and external media.
• Manage external creative and agency relationships, ensuring high-quality output that aligns with the club’s vision and objectives.
• Other Duties as Assigned.

QUALIFICATIONS   

• 7 years of experience in brand marketing or a related field, ideally in sports, entertainment, or lifestyle brands.
• Deep understanding of brand-building, storytelling, and fan engagement strategies.
• Strong leadership skills with experience managing creative projects and cross-functional collaboration.
• Exceptional visual and verbal storytelling abilities.
• Ability to work in a fast-paced environment, managing multiple projects while maintaining high-quality standards.
• Passion for women’s sports, soccer culture, and growing the game.
• Familiarity with digital, social, and emerging platforms that enhance fan engagement.
• Experience working with community engagement or partnerships teams is a plus.

WORK ENVIRONMENT   

• This role requires regular on-site presence at our Headquarters & Training Facility in Renton, WA.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.   
• Must be eligible to work in the US without sponsorship. 

COMPENSATION, BENEFITS AND PERKS 

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $80,000 - $135,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community. 

Salary : $80,000 - $135,000