What are the responsibilities and job description for the Content and Design Specialist position at SeaWorld San Antonio?
What you get to do:
Enthusiastically represents SeaWorld San Antonio and Aquatica San Antonio through all owned social media channels in a fast paced, dynamic environment. Partner with the Content & Social Media Manager to develop, compile, produce, edit, and oversee social media, and its content, to drive awareness, engagement, and revenue for the parks.
Partner with Manager and associated team to:
- Plan, manage and execute social media calendar based on park content and larger brand initiatives.
- Partnering to conceptualize, produce, edit, and present content for distribution on owned platforms key marketing efforts and use of traditional media, social media, and online platforms
- Manage and organize the internal asset library
- Assist to manage, organize, and maintain all inventory of camera and production equipment
- Community management on social media channels and regular collaboration with guest services
- Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading and organizing large and small content shoots
- Manage and execute influencer program with the goal of achieving reach and strong UGC assets.
- Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support
- Strong understanding of camera equipment to include a gimble, GoPro, tripod, Rode mics, etc.
- Strong understanding of social reporting
- Partner with PR/Communications to drive integrated storytelling for the SeaWorld San Antonio and Aquatica San Antonio brands
What it takes to succeed:
- 3 years of social media and content creation experience required
- Degree or certification in Marketing, Media or Photography preferred
- Experience in content development for a growing social audience
- Photoshop and video-editing experience required
- Adobe suite experience (Photoshop, Premiere Pro, Lightroom, etc)
- Experience with brand shoots, staging, framing, lighting
- Experience with Microsoft Office
- Photography and videography skills
- Strong organizational skills
- Read, analyze, and interpret general business documents and periodicals
- Strong communication skills to collaborate and partner with various park departments
What else is important:
- Must be able to lift 20 pounds and push/pull up to 50 pounds
- Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
- Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
- Deep knowledge of the latest social media, media, entertainment, and interactive trends and have a proven ability to assess and report consumer trends.
- Editorial mindset that understands the content audiences consume and how to create content that is consistent with the park/Company’s brand voice, style, and tone.
- Excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
- Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
- Enthusiastic, confident change-agent, performer and team player with the ability and passion to work in a demanding and fast paced environment.
- Ability to analyze and present content and social performance.
- Strong project management skills and ability to manage the priorities of multiple stakeholders in a dynamic and demanding environment.
