What are the responsibilities and job description for the Vice President Marketing position at SEBPO?
Position Overview:
SEBPO seeks an exceptionally organized and detail-obsessed Vice President of Marketing to create a marketing vision during a period of rapid growth. Reporting to the Chief Strategy Officer, this role oversees all marketing campaigns, content, digital marketing, team management, and budget allocation while driving measurable results using tools like Salesforce Marketing Cloud. The ideal candidate is a proven leader who thrives in high-stakes environments and delivers consistent, polished outputs.
Key Responsibilities
- Build and lead a high-performing marketing team, including internal employees and external vendors.
- Develop and execute marketing strategies aligned with SEBPO’s aggressive growth objectives.
- Manage and optimize marketing campaigns using Salesforce Marketing Cloud and other tools.
- Oversee resource allocation, ensuring team efficiency and timely delivery of projects.
- Establish and monitor KPIs, ensuring accountability and measurable results.
- Develop and maintain the marketing budget, ensuring alignment with strategic goals.
- Oversee website updates, social media management, and email marketing campaigns.
- Ensure all marketing materials are error-free, polished, and consistent with SEBPO’s brand standards.
- Present marketing strategies and performance metrics to senior leadership.
- Lead RFP response contributions, ensuring accuracy and alignment with SEBPO’s value proposition.
- Maintain daily updates to the project tracker, identifying obstacles and gaps.
- Guide the team in managing SEBPO’s global brand and messaging, ensuring consistency across regions.
- Stay updated on industry trends and continuously improve SEBPO’s marketing tech stack.
- Collaborate across departments to ensure alignment with organizational objectives.
- Drive team accountability for daily tasks and weekly deliverables, such as the Friday Marketing Update email.
- Finalize and approve all external marketing communications and materials.
- Manage risks, HR issues, and lessons learned for continuous improvement.
- Ensure the marketing team operates efficiently during normal business hours.
- Oversee international branding efforts and manage legal requirements for global operations.
Qualifications
- MBA required, preferably with a focus on Marketing or Business Administration.
- 10-15 years of marketing leadership experience, ideally in the BPO industry or related fields.
- Expertise in team-building, budget management, and driving results through data-driven strategies.
- Advanced proficiency in Salesforce Marketing Cloud and other marketing tools.
- Exceptional organizational skills and obsessive attention to detail.
- Strong communication and leadership abilities, with a proven track record of managing diverse teams.
- Hands-on experience in brand management, campaign execution, and stakeholder collaboration.
