Social Media Manager

Description

Summary

As a key member of the Marketing Team, the Social Media Manager is responsible for promoting the brands and businesses across See Rock City Inc. entities and locations, via storytelling through social media channels along with monitoring and personal, timely response to online forums using the appropriate voice for each brand. The goal for this position is to increase brand awareness, improve marketing efforts and support success metrics through social media. Under the direction of the Marketing Director, the Social Media Manager is responsible for performing the following duties:

Responsibilities

• Delivers excellent guest service to internal and external customers in line with the organization’s mission, culture, and values.
• Models appropriate guest and partner interaction at all times, displaying the values of the culture of excellence and leading in a manner that serves as an organizational model for the values.??
• Maintains and creates all social media strategies for all brands.
• Plans and creates content and content calendars directed by each brand’s social media strategy including photos, videos, and messaging. Monitors, dialogues, and posts accurately on all 25 social media sites, including but not limited to: Facebook, X (Twitter), Instagram, YouTube, and TikTok for all See Rock City Inc. brands (Rock City/Enchanted Garden of Lights, Battles for Chattanooga, Grandview, Clumpies Ice Cream Co., GOOD DOG, Starbucks).
• Keeps all profiles of all brands social media accounts current and up-to-date.
• Keeps all hours of operation on all applicable websites up-to-date and current (Google Listings, Yelp, etc.)
• Responsible for researching and staying updated on the latest Social Media trends across all channels including scheduling software, direction of where the channels are headed, hashtag trends and best practices for optimization in building followers.
• Measures and analyzes the success metrics of each brand's social media efforts.
• Works with all See Rock City Inc. brands to assist in marketing strategy and content.
• Provides live coverage during special events and seasons when needed.
• Builds and maintains social media playbook for best practices.
• Reports Social Media insights and analytics monthly.
• Maintains approved social media calendar of content that is coordinated with current marketing messaging.
• Produces clean, clear copy that requires minimal editing or revision.
• Works with Marketing team on images, copy and content to implement paid advertising and boosted posts.
• Creates and edits photos and videos to support posts and adds to the image library.
• Reports weekly on job functions and projects.
• Monitors and responds to online review sites such as TripAdvisor.com, Yelp and Google.
• Backup onsite liaison for film crews when needed. Escort photographers as needed.
• Performs other duties as assigned by management.
  
  

Requirements

• Bachelor’s degree preferred in Digital Media, Public Relations, Marketing, Journalism, Communications, or related field.
• Minimum three (3) years’ experience in social media or digital media with multi-brand experience. Five (5) years’ experience preferred.
• An equivalent combination of education and experience will be considered.
• Proficiency or fluency in multiple languages a plus, but not required.
• Video experience preferred.
• Graphic arts and Photoshop experience a plus.
• Organized and detail-oriented, with the ability to take initiative and multi-task while meeting deadlines.
• Comfortable meeting and talking with people in both individual and group settings.
• Coordination and Team Leadership skills with the ability to motivate, develop, and oversee others per SRC values.
• Ability to effectively present information and respond to questions from a group of managers, guests, or the public; read and analyze business correspondence; develop and draft reports.
• Ability to work effectively with a team in a fast-paced, efficient environment.
• Possess an outgoing, friendly personality and attitude with a desire to provide quality service to internal and external customers.
• Excellent computer skills with proficiency in Microsoft Office products and social media platforms, including Facebook, Twitter, YouTube, Pinterest, blogs, Instagram, Later, and Dropbox. Willingness to learn other marketing-related software as needed.
• Experience sourcing and managing content development and publishing.
• Ability to jump from the creative side of marketing to the analytical side; able to demonstrate why ideas are analytically sound.
• Discretion to identify threats and opportunities in user-generated content.
• Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
• Proficient in AP style.
• Able to take direction well. Willingness to adapt and adjust to changing needs.
• Ability to speak on camera professionally.
• Must possess a current driver’s license and safe driving record.
• Must be able to travel occasionally.
• Ability to provide a flexible schedule to work nights, weekends, holidays, and special events as needed.
• Required to regularly use hands and fingers. Ability to lift/move up to 25 pounds. Required to walk, stoop, kneel or crouch frequently. Required to walk trail regularly.

Salary : $54,000 - $60,000