What are the responsibilities and job description for the Manager, Influencer Marketing position at Seed Beauty/ColourPop?
We are looking for a Manager, Influencer Marketing to join our team. This role will be hybrid from our Sherman Oaks office.
Responsibilities:
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Responsibilities:
- Oversee and project manage the execution of the paid and organic influencer marketing program for all launches, campaigns, seasonal moments and drive an “always-on” strategy for ongoing, evergreen influencer campaigns
- Manage influencer relationships & data within influencer CRM/performance platforms
- Strategically scale ColourPop influencer affiliate and VIP program and report on top drivers and overall performance
- Manage end-to-end campaign process, ensuring we hit key KPIs and troubleshooting as needed
- Support on reporting structures and weekly and monthly updates/progress reports
- Day-to-day oversight on all influencer initiatives, tracking progress against key performance indicators and identifying opportunities to scale
- Work with Sr. Manager to define and report against goals and KPIs for influencer, ensuring they are being met and scaled, including awareness, engagement, reach and conversion
- Partner with the ecomm/paid media and social team to execute engagement-driving and revenue-driving content
- Own the relationship with Influencer agencies
- Stay on the cutting edge of influencer marketing and bring disruptive new ideas or platforms to the table
- Lead managing process of recruiting new influencers and maintaining current community of influencer
- Partner with Sr. Manager to lead ambassador programs
- Manage partnerships with influencer data platforms Tribe Dynamics and Traackr to ensure we’re always abreast of news within the platform
- Attend events and support experiential projects as needed
- 4 years of experience in influencer marketing in-house or at an agency. Both agency and in-house experience preferred
- Experience project managing gifting campaigns from start to finish
- Experience managing influencer data, outreach, and performance within influencer marketing platforms
- Experience with influencer networking and events
- Experience with influencer data platforms like Traackr and Tribe Dynamics
- Experience with EMV and Tribe Top 10 highly preferred
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Salary : $80,000 - $90,000
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