What are the responsibilities and job description for the Head of Product Marketing (Next Generation Cloud & Lab Data Management Products) - US Remote position at SeekUp?
Who They Are
A pioneering force in the data and AI landscape, our client is redefining how scientific and laboratory data is structured, processed, and leveraged. Their platform is setting a new industry standard, enabling global enterprises to seamlessly connect, analyze, and optimize vast amounts of research and operational data.
With an ecosystem that integrates cutting-edge cloud technologies and AI-driven analytics, they are leading the transformation of digital infrastructure in a field that has traditionally been fragmented and inefficient. As they expand, they continue to partner with industry leaders in computing, cloud services, and advanced analytics, reinforcing their position as a dominant player in the space.
Their leadership team is deeply committed to a culture of innovation, accountability, and excellence. Before applying, candidates will be asked to review the guiding principles set forth by the organization’s founder and CEO—an essential document that defines their ethos and approach to team building. Those who join will be expected to embody these principles every day.
Who You Are
Our client is seeking a dynamic product marketing leader to drive the strategy for their next-generation data and automation solutions tailored for research, operations, and manufacturing. Working closely with product management and GTM teams, you will shape the messaging, packaging, pricing, and positioning of their growing suite of solutions.
As they accelerate their expansion into new areas of innovation, they need a visionary marketer who thrives in fast-paced, category-defining environments. You will have a relentless drive to break away from conventional approaches, positioning their solutions as the foundation of AI-powered scientific progress.
You are the type of leader who takes full ownership of challenges and is committed to driving results. Your experience launching and scaling enterprise-grade software products is evident in your ability to influence adoption and revenue growth.
You are known for your ability to synthesize complex technical solutions into compelling narratives that drive engagement. You thrive in environments where cross-functional collaboration is paramount, acting as a linchpin between product teams, sales, marketing, and customer success. You don’t just follow industry trends—you shape them.
For clarity: despite their market leadership, this company is still in an aggressive growth and category-creation phase. Success in this role will require a balance of strategic thinking, hands-on execution, and the persistence to champion a disruptive vision within the industry.
Your expertise spans the broader data management and scientific technology ecosystem. You have spent years focused on the digital transformation of research and development environments, challenging outdated systems and fragmented workflows. You believe in the power of data standardization, interoperability, and AI-driven insights to accelerate scientific and operational outcomes.
You are a natural storyteller and a skilled strategist who can articulate value to customers, partners, and internal stakeholders alike. Your insights will help shape product roadmaps, influence buying decisions, and position our client as the essential platform for organizations seeking to modernize their data infrastructure.
What You Will Do
In this role, you will take ownership of the marketing strategy for a portfolio of cutting-edge scientific data and automation solutions. You will work closely with internal teams to ensure a clear, differentiated, and compelling market presence that drives awareness, adoption, and revenue.
Your primary audience will include IT and data teams within large research-driven enterprises—groups tasked with modernizing the way scientific data is captured, structured, and utilized. These teams are seeking more efficient ways to extract value from experiment data, instrument outputs, and external research collaborations, and you will be responsible for communicating how our client’s solutions uniquely address these challenges.
Your work will directly impact the success of their commercial efforts by ensuring that messaging, pricing models, sales tools, and go-to-market strategies align with business objectives and customer needs.
Key Responsibilities
A pioneering force in the data and AI landscape, our client is redefining how scientific and laboratory data is structured, processed, and leveraged. Their platform is setting a new industry standard, enabling global enterprises to seamlessly connect, analyze, and optimize vast amounts of research and operational data.
With an ecosystem that integrates cutting-edge cloud technologies and AI-driven analytics, they are leading the transformation of digital infrastructure in a field that has traditionally been fragmented and inefficient. As they expand, they continue to partner with industry leaders in computing, cloud services, and advanced analytics, reinforcing their position as a dominant player in the space.
Their leadership team is deeply committed to a culture of innovation, accountability, and excellence. Before applying, candidates will be asked to review the guiding principles set forth by the organization’s founder and CEO—an essential document that defines their ethos and approach to team building. Those who join will be expected to embody these principles every day.
Who You Are
Our client is seeking a dynamic product marketing leader to drive the strategy for their next-generation data and automation solutions tailored for research, operations, and manufacturing. Working closely with product management and GTM teams, you will shape the messaging, packaging, pricing, and positioning of their growing suite of solutions.
As they accelerate their expansion into new areas of innovation, they need a visionary marketer who thrives in fast-paced, category-defining environments. You will have a relentless drive to break away from conventional approaches, positioning their solutions as the foundation of AI-powered scientific progress.
You are the type of leader who takes full ownership of challenges and is committed to driving results. Your experience launching and scaling enterprise-grade software products is evident in your ability to influence adoption and revenue growth.
You are known for your ability to synthesize complex technical solutions into compelling narratives that drive engagement. You thrive in environments where cross-functional collaboration is paramount, acting as a linchpin between product teams, sales, marketing, and customer success. You don’t just follow industry trends—you shape them.
For clarity: despite their market leadership, this company is still in an aggressive growth and category-creation phase. Success in this role will require a balance of strategic thinking, hands-on execution, and the persistence to champion a disruptive vision within the industry.
Your expertise spans the broader data management and scientific technology ecosystem. You have spent years focused on the digital transformation of research and development environments, challenging outdated systems and fragmented workflows. You believe in the power of data standardization, interoperability, and AI-driven insights to accelerate scientific and operational outcomes.
You are a natural storyteller and a skilled strategist who can articulate value to customers, partners, and internal stakeholders alike. Your insights will help shape product roadmaps, influence buying decisions, and position our client as the essential platform for organizations seeking to modernize their data infrastructure.
What You Will Do
In this role, you will take ownership of the marketing strategy for a portfolio of cutting-edge scientific data and automation solutions. You will work closely with internal teams to ensure a clear, differentiated, and compelling market presence that drives awareness, adoption, and revenue.
Your primary audience will include IT and data teams within large research-driven enterprises—groups tasked with modernizing the way scientific data is captured, structured, and utilized. These teams are seeking more efficient ways to extract value from experiment data, instrument outputs, and external research collaborations, and you will be responsible for communicating how our client’s solutions uniquely address these challenges.
Your work will directly impact the success of their commercial efforts by ensuring that messaging, pricing models, sales tools, and go-to-market strategies align with business objectives and customer needs.
Key Responsibilities
- Develop and execute a strategic marketing plan that drives engagement, demand generation, and pipeline growth.
- Lead the creation of core messaging, positioning, and content that resonates with technical and executive-level stakeholders.
- Collaborate with sales and product teams to create compelling go-to-market materials, including whitepapers, webinars, ROI models, and solution briefs.
- Define and refine pricing and packaging strategies to maximize market adoption and revenue.
- Equip sales teams with the training, tools, and assets they need to effectively communicate the product’s value.
- Conduct in-depth market research and competitive analysis to fine-tune messaging and positioning.
- Build strong relationships with customers to understand their challenges, uncover insights, and translate feedback into actionable marketing initiatives.
- Track and measure the success of marketing initiatives, continuously optimizing strategies to maximize impact.
- 5 years of experience in product marketing within the enterprise software space, preferably with expertise in data management, AI/ML applications, or lab informatics.
- Deep understanding of data-driven industries, including research, pharmaceuticals, life sciences, or related fields.
- Strong storytelling and content development skills, with the ability to simplify complex technical concepts into compelling narratives.
- A proven ability to drive engagement and adoption through creative and effective marketing campaigns.
- Experience collaborating with cross-functional teams, including product management, sales, and engineering.
- A track record of working with enterprise customers and developing targeted marketing strategies for technical buyers.
- A passion for innovation, data, and AI-driven transformation.
- Ability to travel as needed to engage with customers and partners.
