What are the responsibilities and job description for the Digital Demand Generation Manager position at Seeq?

The Digital Demand Generation Marketing Manager at Seeq will play a crucial role in shaping and implementing marketing strategies that drive awareness, engagement, and conversion. This position is responsible for building and executing comprehensive digital demand-generation programs that align with Seeq's overall marketing objectives. You will lead the planning, execution, and optimization of multi-channel marketing campaigns, ensuring effective communication of marketing results across the organization.

Key Responsibilities

Campaigns : Design, build, and lead marketing campaigns using an ABM approach to achieve pipeline goals in target industries and market segments.
Channel Execution : Execute demand generation programs across key channels, including social media, paid social, webinars, events, and email marketing.
Collaborative Planning : Work collaboratively with cross-functional teams and independently to develop a holistic marketing plan tailored for key verticals.
Sales Team Partnership : Collaborate closely with sales teams to understand their business needs, showcase relevant campaigns, highlight marketing activities, and share measurable results.
Collaborate with the Marketing team to own Seeq's organic social media strategy using suite or other social tools.
Performance Analysis : Analyze metrics and communicate results, including traffic and conversion statistics, lead generation, pipeline impact, and return on investment (ROI).
Reporting Cadence : Deliver a regular cadence of weekly, monthly, and quarterly reports on campaign performance to key stakeholders.
Platform Utilization : Leverage marketing platforms such as 6Sense, Marketo, Folloze, and Sendoso to scale global campaigns effectively.
Strategy Execution : Collaborate with cross-functional teams to execute marketing activities that support overall business goals and enhance brand visibility.
Content Collaboration : Work closely with the content team to create compelling materials that support demand generation efforts, including emails, landing pages, and social media content.

Requirements

Bachelor's degree, preferably in sales, marketing, business, or related field

3-5 years in B2B enterprise demand generation, campaigns, events, or general marketing.

Track record of understanding digital marketing campaigns.

Experience with demand generation marketing concepts and leading campaigns.

Data-driven, analytical, and a self-starter. Able to synthesize insights from multiple data sources and reports.

Experience running end-to-end campaigns, including webinars and events.

Great organizational and project management skills

Experience working with virtual, global teams and / or management is a plus.

Excellent communication skills-written, verbal, and presentation

Benefits

About Seeq

We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers' expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine's Best Places to Work.

Fully Remote Freedom : Work from anywhere (well, almost anywhere). We've been remote since day one, and we know how to do it right.

Amazing People : Join a team that's as smart and driven as it is friendly and fun. Trust us-you'll look forward to your Zoom calls. We even developed our virtual office tool to facilitate face-to-face interactions. Ask us about Qube!

Meaningful Work : Help solve real-world problems in industrial manufacturing while making the planet a better place. (No pressure, but it's kind of a big deal)

Growth Potential : Be part of an exciting scale-up journey and grow with us. We're just getting started!

The Perks of Working at Seeq

Competitive salary bonus

130,000 USD base salary

Benefits :

12-week paid Seeq family leave

Unlimited PTO

Internet and mobile phone reimbursements

Medical benefits

Group term life insurance

Short-term and long-term disability insurance pre-tax benefits

Voluntary vision and dental (ortho)

Vacation bonus program

Employee Assistance Program

Generous home office allowance

The best co-workers (we've analyzed the data, so we know it's true.)

Pet-friendly workspace (your dog will be so happy to have you home)

You love your job!

Seeq provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

You must be authorized to work in the country in which you reside. Seeq does not sponsor US F1 or H-1B work visas.

Salary : $130,000

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