What are the responsibilities and job description for the Director, Product Marketing position at SEGA of America?
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
As a Senior Brand and Product Marketing Manager for WB Games, you will lead the Product Marketing and Marketing Strategy efforts for one of WBD's top games or franchises. You will develop go-to-market strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement.
Responsibilities :
- Own and deliver the marketing strategy for your title or franchise. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles.
- Drive Marketability validation and optimization for WB games from incubation to launch and throughout their lifecycle.
- Serve as the cross-functional game lead for the wider WB Games publishing team.
- Build relationships with leaders focused on your titles including, User Acquisition, Marketing Creative, Data Science, Franchise, Communications, Community / Social and Platform Marketing to meet a common goal.
- Create data-driven marketing strategies to capture target audiences and increase market share.
- Build "test-measure-learn" into all campaign strategies to connect activations to measurable results and goals.
- Collaborate with Finance and studio to build financial models and business cases for marketing campaigns.
- Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services.
- Conduct market research of the mobile games market as well as for new and existing WBD titles and apply these insights to Marketing's strategies and campaigns.
- Collaborate with studio to develop roadmaps that align with acquisition, engagement and growth strategies.
- Partner with Studio and Creative to inform our creative strategy and produce key assets.
- Guide the development of visuals, messaging, and content that bring the brand story to life across all platforms.
Qualifications :
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and / or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range : $113,050.00 - $209,950.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
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Salary : $113,050 - $209,950
