Lead Generation Specialist/Sales Engineer

Our client in Alpharetta is a leader in global outdoor LCD displays. They are actively looking for a Lead Generation Specialist responsible for identifying and cultivating potential leads for the sales team to pursue.This is an entry level position. Required : Bachelor’s degree in engineering, software development, computer science, business, marketing, or related field preferred. If degree is in business / finance, must demonstrate an interest in understanding of technology.Proven experience in lead generation, sales, or marketing role, preferably in a B2B environment.Excellent negotiation and persuasion abilities, including handling objections and positioning the value of the product.A solid understanding of the product and ability to articulate the benefits and features to potential clients.Strong analytical skills and ability to interpret data to drive insights and inform decision-making.Excellent communication and interpersonal skills, with the ability to engage and build rapport with prospects.Proficiency in CRM software and experience with lead management and tracking tools.Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.Creative thinking and problem-solving skills, with the ability to adapt to changing market dynamics and customer needs.Self-motivated and proactive with the ability to work independently as well as collaborate effectively within a team environment.Goal-driven and focused on achieving targets is critical for success!Job Responsibilities : Lead Generation Strategy : Develop and implement comprehensive lead generation strategies to identify and target potential customers within our key market segments.Research and Analysis : Conduct market research and analysis to identify trends, opportunities, and potential leads. Utilize data-driven insights to refine lead generation tactics and maximize effectiveness.Outreach Campaigns : Plan and execute targeted outreach campaigns across multiple channels, including email, social media, advertising, and networking events, to generate interest and engagement with our products or services.Content Development : Collaborate with marketing teams to develop compelling content and messaging tailored to different audience segments and stages of the buyer's journey.Lead Qualification : Evaluate and qualify inbound leads through proactive engagement and follow-up to ensure alignment with our target customer profile and readiness for sales engagement.CRM Management : Maintain accurate and up-to-date records of lead interactions and activities in the CRM system, and effectively manage lead pipeline to drive conversion and optimize sales efficiency.Performance Tracking : Monitor and analyze key metrics and KPIs related to lead generation activities to assess performance, identify areas for improvement, and optimize lead generation strategies accordingly.Collaboration : Work closely with sales and marketing teams to align lead generation efforts with overall business objectives and ensure seamless handoff of qualified leads for further engagement and conversion.Starting Salary-$65,000Please send resume to : wendyc@selectek.com

Salary : $65,000