Marketing Operations Manager

Position Overview:

Marketing Operations Manager is a dynamic and pivotal role that sits at the intersection of marketing, strategy, technology, and data. The ideal candidate will have the opportunity to create, develop, and orchestrate our marketing operations, ensuring that our systems, processes, and data are optimized to drive maximum efficiency and effectiveness. This role demands a unique blend of technical expertise, strategic vision, and a passion for data-driven decision-making.

In this newly created role, the ideal candidate will have experience building an operational center of excellence to drive efficiency, scalability, and measuring performance within the marketing organization; focus on ensuring operational excellence, optimizing processes, and delivering actionable insights to support overall go to market strategy and campaign efforts. The role involves close collaboration with cross-functional teams, including demand generation/marketing, sales, finance, and IT, to ensure alignment and effectiveness.

Key Responsibilities:

Martech Stack Management:

• Own the implementation, integration, and optimization of our marketing technology stack.
• Evaluate and implement new technologies as needed to enhance growth marketing capabilities.
• Ensure seamless integration between various marketing tools and platforms, including tech stacks during acquisition integration.
• Administer and manage user and role profiles.

Process Optimization and Automation:

• Design and implement efficient marketing workflows and processes.
• Identify opportunities for automation to streamline operations and improve productivity.
• Develop and maintain documentation of marketing processes and procedures.
• Training and enablement to empower marketing team members.

Data Management and Analytics:

• Establish and maintain data governance policies to ensure data integrity and quality.
• Leverage data analytics to track and measure marketing performance.
• Generate insights and reports to inform strategic decision-making and ensuring marketing measurement drives performance review of key functions and campaigns.

Campaign Execution and Optimization:

• Assist and collaborate cross functionally within marketing to execute campaigns across various channels.
• Monitor and analyze campaign performance to identify areas for improvement.
• Implement optimization strategies to enhance campaign effectiveness.
• Build and edit email and landing page templates; perform A/B testing and enhancements.
• Architect nurture programs.

Lead Management and Nurturing:

• Develop and implement lead scoring and nurturing strategies.
• Collaborate with sales teams to align lead management processes.
• Work with growth marketing to optimize lead conversion rates through targeted nurturing programs.

Training & Documentation:

• Author documents and presentations articulating established processes and effectively communicating them to respective stakeholders and team members.

Requirements:

• Bachelor’s degree in business administration, marketing, communications, management, or other related field or equivalent experience. MBA a plus.
• 5-8 years’ experience, including significant experience in marketing operations, performance marketing, and/or integrated marketing in the SaaS B2B.
• Deep domain expertise with lead & pipeline management, marketing attribution, email marketing, data strategy & governance, and system integration.
• Expertise in marketing automation and CRM platforms (HubSpot preferred).
• Working knowledge of HTML to make edits within email code.
• Continuous learner, who stays abreast of the latest marketing technologies and trends.
• Highly organized and detail-oriented individual with a passion for efficiency and optimization.
• Data-driven decision-maker who leverages insights to drive strategy.
• Proactive problem-solver with a can-do attitude.
• Highly collaborative; works cross functionally, brings initiatives together and actively removes internal silos.