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Director, Analytics - Cards & Lending

SELF Financial LLC
Austin, TX Full Time
POSTED ON 4/15/2025
AVAILABLE BEFORE 5/4/2025

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

About the role

As the Director, Analytics - Cards & Lending, you will lead a high-performing team of sr. managers and analysts responsible for driving revenue growth and customer engagement across Self's credit building, credit card, secured card and loan products. Primary focus areas will include analysis of product performance, customer retention, optimizing revenue, and minimizing dormancy. You will be a hands-on leader with a passion for data-driven decision making and a proven ability to translate complex analyses into actionable strategies.

This role will report to the VP of Analytics.

What you'll do :

  • Define the analytical vision for understanding and increasing customer retention, revenue, usage, and pricing across our product portfolio.
  • Develop and implement data-driven strategies to increase product usage (transactions, feature usage, balance outstanding), optimize payment behavior, and improve overall portfolio health.
  • Leverage your prior experience with credit cards, lending, and other financial products to unlock increased value for Self's customer base.
  • Analyze customer behavior, identify churn drivers, and design targeted retention and reactivation campaigns to maximize customer lifetime value.
  • Strategize and size growth initiatives and develop forecasts to drive the right revenue growth decisions.
  • Present compelling data stories to partners and executive leadership to influence business strategy and secure buy-in for impactful initiatives.
  • Challenge conventional thinking and encourage your team to explore new analytical approaches to solve complex business problems.
  • Partner closely with Product, Marketing, and Risk teams to translate data insights into actionable strategies that drive business outcomes.
  • Mentor and develop a team of talented analysts, providing guidance and opportunities for growth.
  • Your work will directly translate into increased LTV and RPU, contributing significantly to the company's overall financial success and customer outcomes. You'll have the opportunity to see the tangible results of your data-driven strategies
  • You'll play a key role in shaping the company's growth strategy, leveraging data and your expertise to guide product development and marketing decisions
  • You'll own a problem space that has high visibility and exposure within the company focused on revenue and customer growth
  • You'll tackle intricate business problems and leverage your analytical skills to develop creative solutions. The dynamic nature of the FinTech industry and the constant evolution of customer behavior will ensure you're always engaged and intellectually stimulated

What you will bring :

  • 8 years of Analytics experience
  • 6 years experience with A / B testing and statistical analysis
  • 6 years of experience developing business reports using a tool such as Tableau, Power BI, Qlik, or similar
  • Prior experience with Credit Card, Lending, Financial Service, or Risk Analytics
  • Strong expertise in data manipulation and analysis using SQL, Python, R, or similar.
  • Basic working knowledge of data warehousing, data modeling, and machine learning
  • Ability to build forecasts and P&Ls
  • Strong ability to communicate and link advanced analytical findings to practical business use-cases.
  • Experience working in an Agile development team and using source code management systems such as Git
  • Experience with propensity modeling, lead scoring, cluster analysis, recommendation engines
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
  • A self-starter mindset, with a strong sense of ownership, and the ability to work autonomously in a fast-paced, ever-changing environment
  • Base salary range : $204,000 - $227,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.

    Benefits and Perks :

    We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot : we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.

    Our perks include :

  • Company Equity in the form of Stock Options
  • Performance-based bonuses
  • Generous employer-paid health, vision and dental insurance coverage
  • Flexible vacation policy
  • Educational assistance
  • Free gym membership
  • Casual dress code
  • Team building events and activities
  • Remote work arrangements / flexible work schedule
  • Paid parental leave
  • Self Financial requires all employees hired to successfully pass a background check.

    We are an Equal Opportunity Employer.

    At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.

    Salary : $204,000 - $227,000

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