PRODUCT MANAGER - HRX

At Hard Rock, we bring the excitement of music and lifestyle to our fans worldwide. As the Product Manager for Content Integration & Conversion, you will lead the integration of social media and influencer content within the Hard Rock Experience app. Your role will focus on embedding engaging content that reflects Hard Rock's lifestyle and music DNA, driving conversions and enhancing user engagement across all business verticals.

Responsibilities

• Collaborate with cross-functional teams to define product features, optimize content presentation, and drive conversion across merchandise, bookings, and other business lines.
• Prioritize and manage the content roadmap, ensuring content is aligned with Hard Rock's brand, values, and business objectives.
• Leverage data and analytics to optimize content performance, conversion rates, and user engagement.
• Lead Agile sprints, working closely with design and engineering teams to execute content features and ensure timely delivery.
• Stay ahead of social media trends, influencer marketing, and digital content strategies to keep the app fresh, modern, and aligned with user interests.
  
  
  

Qualifications

• 4 years of experience in product management, with a focus on content-driven platforms, social media integration, or digital media.
• Strong understanding of content marketing, social media, and influencer-driven engagement.
• Data-driven approach to product management, with experience optimizing conversion and engagement metrics.
• Excellent collaboration and communication skills, with the ability to work across teams and influence key stakeholders.
• Passion for music, lifestyle, and delivering unique, engaging content experiences.