SPECIALIST - DIGITAL MARKETING

Overview

Whether you want to make your debut or go back on tour after a long hiatus, starting a career at  Seminole Casino Brighton  can feel more like play than work. Our staff spends their time making sure that every single one of our guests gets the rock star treatment, but the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits and a great work environment. If you're ready to join a stellar team full of tastemakers and trendsetters who stand out from the average resort crew, apply today.

Seminole Casino Brighton is a 27,000-square-foot casino with 400 slot and gaming machines, Table Games, and high-stake bingo seats, with full-service restaurant and lounge. Its warm and friendly staff, ultra-modern air-conditioning system, clean atmosphere, and rewarding casino promotions are a welcome alternative to big city gaming.

OUR COMMITMENT TO SERVICE:

We don’t have customers, we have Guests. Each visitor is our Guest, just as you have a Guest in your home. You take a certain level of pride when you have an invited Guest in your home. You should take the same pride with every Guest who visits one of our properties. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current and future Guests.

Responsibilities

Reporting to the Digital Marketing Manager, the position's primary responsibilities are to lead all digital marketing efforts such as but not limited to research, strategy and implementation of emerging forms of digital media, social media, and paid online advertising.

Essential Duties and Responsibilities:

• Responsible for all facets of multi-media planning such as campaign build out and scheduling, SEM campaigns, OTA deliverables, creative execution and website performance. 
• Work proactively with the creative team, agencies and vendors to ensure continuous improvement and optimal solutions for new and existing digital concepts and strategies.
• Work along revenue management team to help drive sales through other channels, like OTAs.
• Create tags and upload digital marketing assets to the AdServer for campaign execution.
• Develop, execute, measure and optimize digital advertising, e-mail marketing and social media campaigns that stimulate traffic, increase brand awareness, and drive converted room inventory and ticket sales to Hard Rock Live concerts.
• Generate reports to understand ROI performance of campaigns through the use of Analytics tools and Adserver.
• Work closely with Hard Rock International in the planning and execution of all Social Casino initiatives.
• Responsible for building and maintaining all social media platforms, including but not limited to Facebook, Twitter, YouTube, Instagram as well as new/emerging platforms.
• Create mobile and social media campaign strategies including program outlines and provide recommendations.
• Oversee production and implementation of social campaigns.
• Write content for company blog.
• Work closely with internal departments to plan and execute social media campaigns.
• Support other key marketing efforts as needed.
• Performs other duties as assigned.

Qualifications

• Bachelors’ in marketing/advertising, communications, journalism and business administration.  A minimum of three (3) years experience in a similar position or the equivalent combination of education and experience.  Three (3) years experience working with social media sites required. 
• Experience with Photoshop, InDesign and other graphic/production software
• Experience in Google Analytics, Adobe Analytics, SEO/SEM knowledge, Google DoubleClick adserver, and Tag Manager
• Must have experience in customer relationship management (CRM)
• Must have experience in content management system (CMS)
• Must have experience with HTML
• Fourwinds experience a plus
• Understanding of pixel implementation and tracking URLs

Additional Requirements:

• At least 3 years direct marketing, advertising, copywriting, and brand marketing experience including implementation of digital, mobile and emerging campaigns.
• At least 1 years of social media/web 2.0 experience as an online marketer.
• Ability to prioritize and work on several projects simultaneously without being overwhelmed.
• Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
• Experience in leveraging social media platforms for an advertising campaign.
• Understand social media universe including Facebook, Twitter, Instagram, Pinterest, YouTube, blogs, etc.
• Excellent oral and written communication skills.
• Passion for learning and demonstration.
• Ability to adapt to the style, tonality and vernacular of the current “voice” of employee and consumer facing Facebook and other social mediums.
• Attention to detail.
• Ability to effectively communicate in both written and verbal formats.
• Ability to assist in the planning, development, and implementation of projects/programs.
• Work well under pressure of deadlines.
• Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment.
• Experience preferred in brand management, development and implementation.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with employees, vendors and outside organizations.
• Professional appearance and demeanor.
• Work varied shifts, including weekends and holidays.
• Able to effectively communicate in English, in both written and oral forms. 

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen    

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DisclaimerWhile this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).