MARKETING ANALYTICS DATA ANALYST

Overview

This position is responsible for performing financial, operational, and other technical ad-hoc analysis for Marketing within both the Seminole Gaming (SGA) and Hard Rock International (HRI) enterprises.   This position specializes in using data and technical skills to contribute to the improvement of marketing performance both operationally and financially.

Responsibilities

Essential Job Functions:

• Position reports to Director of Marketing Strategy & Analytics
• Assists department in expanding internal skillset of Tableau to increase available dashboards (including Tableau Pulse), data alerts for internal business users and further enable Tableau’s AI infrastructure
• Utilizes SQL and other data aggregation tools to collect data from various databases in order to develop reoccurring reports and perform ad-hoc analysis upon request
• Assists team in developing daily, weekly, and monthly reporting across multiple departments and properties within Seminole Gaming and Hark Rock enterprise
• Clearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may impact the business
• Manage multiple projects and deadlines simultaneously, proactively identify opportunities to improve analysis and maintain positive team member morale
• Ability to prioritize projects to balance the support of broad initiatives, reporting and ad-hoc analysis
• Firm understanding of gaming offers, direct marketing and casino guest loyalty with ability to interpret ad-hoc/post-analysis results and recommend changes to marketing strategy
• Validates results in order to ensure reporting accuracy

Qualifications

Bachelor or Associate’s degree required in the area of Marketing, Finance, Statistics, Economics, or Business Management; additional BI certifications a plus.  Requires 3 years of related business experience as a business/financial analyst or similar position, preferably within the casino hotel industry. Experience with analytic BI tools such as SQL, Oracle, Tableau, Excel, and Salesforce (preferably but not required)

Additional Requirements

• Strong quantitative and analytic skills with demonstrated success in analytic roles, including (but not exclusive to) financial analysis, direct marketing, consulting, IT, statistical analytics, forecasting techniques, marketing studies, and optimization analytics
• Demonstrated success working with very large data sets, developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
• Have ability to communicate all analytical findings, conclusions, and recommendations to relevant business, operating, and marketing constituents in the enterprise
• Actively assist in the implementation of accepted recommendations.
• Must maintain professional demeanor with business partners and maintain productive relationships with co-workers

• Communicates effectively with all levels of management
• Exhibit conduct in accordance with all Gaming Commission Regulations and Seminole Tribe of Florida departmental policies and procedures

Work Environment:

Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second hand smoke and excessive noise.

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