Branding & Creative Manager (Hybrid)

Sempra : Where opportunity powers impact

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

At Sempra, we tackle the biggest energy challenges that face our industry. Our high-performing team leverages the full capabilities of our organization to serve 40 million consumers across North America. By collaborating and challenging one another across multiple disciplines, we inspire our best work, ideas, and innovation. From increasing liquified natural gas (LNG) capacities to reducing carbon emissions to helping people prepare for the realities of climate change, we are committed to building a better energy future for all.

Primary Purpose

The Brand & Creative Manager is responsible for managing the creation of authentic and inspiring visual content that supports Sempra's strategic communication goals. This role oversees the development and implementation of brand standards, manages creative assets, and leads the design and production of a wide variety of marketing and communications materials.

They collaborate with internal teams and external partners to drive cohesive brand storytelling and impactful visual solutions. With a strong blend of strategic thinking and creative expertise, this role plays a key part in shaping and protecting the company's brand identity.

Duties And Responsibilities

Brand ManagementLeads brand strategy initiatives and ensures brand alignment across all visual and creative applications.Acts as the primary point of contact for creative brand direction, guiding internal teams and vendors on maintaining quality and consistency.Partners with the Marketing Manager to ensure campaign materials and content strategies align with the corporate brand.Educates internal teams and vendors on brand standards, tools, and best practices, emphasizing quality and consistency across all applications.Oversees brand asset management, including trademark protection, creative libraries, and brand governance across all Sempra companies.Collaborates with teams across the organization to ensure alignment.

Art DirectionDirects the creation of high-end visuals that elevate corporate reputation objectives, including presentations, ads, videos, websites, reports, events, and templates.Proposes, and evaluates proposed, creative concepts for brand cohesion and strategic alignment.Leads visual storytelling initiatives that enhance corporate identity and engagement.Oversees creative development for annual corporate reporting, communications initiatives, social media, and marketing campaigns.

Project ManagementLeads the planning, coordination, and execution of creative projects, ensuring they are delivered on time, on budget, and at the highest quality.Develops project timelines, establishes milestones, and manages workflow across internal teams and external vendors.Uses project management tools to track progress, manage approvals, and provide clear visibility to stakeholders.Collaborates with cross-functional teams, designers, developers, content creators, and agencies to align creative deliverables with broader business objectives.Identifies and mitigates potential risks, proactively solving issues to keep projects on track.

Creative Production & ExecutionEnsures consistency and quality in photography, videography, and multimedia production to enhance storytelling efforts.Provides hands-on design and technical production support when needed for corporate communications, digital assets, and print materials.Oversees creative staff to ensure all creative materials align with brand standards and quality expectations.Supports creative writing and copy-editing efforts to ensure alignment with brand voice and messaging.Manages vendor relationships, including agencies, photographers, video producers, and printers, to maintain high standards of execution.Manages vendor contracts and processes invoices.Plans and manages budgets.

Supervisory DutiesDirectly supervises creative staff and provides mentorship on creative best practices.Oversees external creative vendors / agencies to ensure quality control and brand consistency.Supports career development of creative resources within the team.

QualificationsEducationBachelor’s degree in graphic design, visual communications, marketing, brand management, or a related field is required. Must include formal training in brand strategy, visual design concepts, or design leadership.

Experience8 years demonstrated experience leading brand and creative programs in an agency or corporate setting is required.Must reside in Southern California or be willing to relocate upon hire.We offer a hybrid work environment. Although the schedule may vary, typically this will allow you to work from the office three days per week and work remotely on the remaining workdays.

Skills And AbilitiesRequired skills and abilities : Strong proficiency in design principles, user experiences, typography, layout, and composition.Production experience in a variety of media, including print, photography, video, and digital experiences.Must possess a strong sense of concept development and brand awareness.Able to think critically and deliver creative solutions to complex issues.Able to integrate messaging and visuals to deliver unified theme.Able to develop tools and templates that adhere to brand guidelines, and act as an advisor to internal clients and external vendors.Project management experience on complex visual communication projects.Able to take direction and work independently, but also able to collaborate with a team.Able to oversee projects from concept to completion, adapt quickly to changing schedules and priorities and complete projects under pressure in a timely and accurate manner.Excellent writing and communications skills.Sound judgment, creativity, and resourcefulness.Extensive experience working in Adobe Creative Suite.Extensive experience in Microsoft Office Suite (especially PowerPoint, Word, Excel).

Preferred Skills And AbilitiesMust be comfortable building relationships with internal stakeholders, including those at the senior executive level. Experience interfacing with senior executives.Ability to work in a large, complex organization. Corporate experience desirable.Familiarity with design tools like Figma or Canva.Experienced working in Mac and PC environments.Experience working with content management tools.Experience working with project management tools.Experience supervising others.

Other QualificationsMust provide a portfolio showcasing expertise in brand management, visual design, and creative direction.

Area of InterestExternal Affairs / Marketing / CommunicationsTotal Rewards PhilosophyNote : Sempra strives to ensure that employees are paid equitably and competitively. Starting salaries may vary based on factors such as relevant experience, qualifications, and education.

Sempra offers a competitive total rewards package that goes beyond base salary. This position is eligible for an annual performance-based incentive (bonus) as well as other merit-based recognition. Company benefits include health and welfare (medical, dental, vision), employer contributions to retirement benefits, life insurance, paid time off, as well as other company offerings such as tuition reimbursement, paid parental leave, and employee assistance programs.#J-18808-LjbffrRemote working / work at home options are available for this role.