What are the responsibilities and job description for the Customer Marketing Manager position at Sendoso?
Customer Marketing Manager
Dept : Marketing
Location : Remote (US)
About Sendoso :
Sendoso, the leading Sending Platform, empowers businesses to create memorable customer experiences by integrating digital and physical sending strategies throughout the buyer’s journey. Offering more than corporate gifts, Sendoso delivers a comprehensive and measurable sending strategy to enhance marketing ROI and build stronger customer relationships. Trusted by global enterprises, including Fortune 100 and 500 companies, Sendoso supports demand generation, account-based marketing, and customer experience programs. With $152M in venture funding and a presence across North America, Europe, and Asia Pacific, Sendoso is revolutionizing how businesses engage with their audiences. Learn more at sendoso.com.
Role Overview :
The Customer Marketing Manager is an integral position focused on driving success for the business by developing and executing campaigns and programs that increase the lifetime value of our installed base throughout the entire customer lifecycle. You will have a dual mandate of helping create and launch campaigns as well as creating, maturing, and expanding our core customer lifecycle focused on expansion and retention. This role will partner closely with the broader marketing, customer success, sales, and product teams to align strategies and goals to ensure seamless execution and operations.
The Customer Marketing Manager possesses a strong understanding of marketing fundamentals, particularly in customer growth and retention. To excel in this role, you should be able to ideate and execute campaigns across the tech stack and understand how your activities affect the customer journey as a whole.
Key Responsibilities :
- Plan, execute, optimize, and scale integrated marketing campaigns, customer focused events and evergreen programs to drive measurable impact of usage, upsell, and retention across Sendoso.
- Assist in identifying and recruiting advocates from across the customer base, employees, and other stakeholders for activities such as speaking engagements, testimonials, reviews, case studies, referrals and references.
- Nurture relationships with advocates in creative ways, ensuring ongoing engagement and satisfaction.
- Collaborate cross-functionally to gather customer success stories, feedback, and data to enhance customer initiatives.
- Support campaign and program launch as needed in Inflection, Marketo and SFDC.
- Assist in creating engaging content for various marketing materials, including emails, community posts, automated email campaigns, and web content.
Qualifications :
What We’re Looking For :
How we work :
Sendoso is an equal opportunity employer : we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
By submitting your application, you agree that Sendoso may collect your personal data for recruiting, global organization planning, and related purposes.
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