Demo

Marketing and Sales Director

Senior Helpers - Laurel
Annapolis, MD Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/29/2025

Wield your art of influence for good?

Does connecting and interacting daily with influential members of your community sound like your cup of tea? How about organizing events and communications to represent the leader in Home Care in your area? Do you have a passion for growing sales and taking business to the next level? If so, the Marketing and Sales Director opportunity at our Home Care agency could be what you are looking for.

Key Responsibilities:

  • Establishing value-add referral relationships from the local health care community
  • Present information about our services to potential customers that helps them reach their goals and empowers confident living

Key Requirements:

  • Bachelor’s degree in business and/or marketing preferred
  • Proficiency prospecting, cold calling and conducting the entire sales process
  • 1-3 years or proven successful sales & marketing experience
    • Health care industry preferred
  • Regular local travel
  • Strong time management skills
  • Commitment to help people live with dignity
  • Excellent written, communication and presentation skills.

 

Primary Responsibilities (including, but not limited to):

· Identify all local influence centers (hospitals, nursing homes, assisted living with rehabilitation or respite care, doctor's offices and other health providers) to determine lead sources.

· Build and maintain database of potential referrers.

· Conduct training sessions to professionals and families that focus on dementia care and Parkinson’s disease care.

· Perform client assessments; create and input care plans into CRM program and coordinate with the office staff to ensure client needs are communicated and care starts in a timely manner.

· Personally visit and arrange meetings with persons responsible for or in a position to refer clients; this includes private, public, and non-profit organizations.

· Arrange presentations of services at staff meetings in hospitals, nursing homes, doctor’s offices, and private companies as well as brokerage companies looking for labor hire partners.

· Attend trade shows, conferences and networking events representing our services. Network with others in the industry to develop additional lead sources.

· Manage periodic on-call calls with internal staff.

· Maintain and manage a (CRM) Customer Relationship Management System to track leads and follow-up on leads.

· Achieve weekly visit frequency with key targets. 

· Use tracking sheets to record activity and submit to manager weekly.

· Meet with manager weekly to discuss opportunities, referrals status, activity, etc.

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