What are the responsibilities and job description for the Director of Marketing and Client Relations position at Senior Helpers?
Objective: The Marketing & Sales Director will be responsible for generating new
client leads and closing service calls through cold calling. This will be
accomplished through developing, maintaining, and expanding
relationships with the professional community who are in a position to
refer potential clients to the company and through maintaining and
developing new marketing methods.
Reports To: Owner
Primary Responsibilities (including, but not limited to):
- Identify all local influence centers (hospitals, nursing homes, assisted living with
rehabilitation or respite care, doctors offices, and other health providers) to
determine lead sources
- Develop and manage new lead sources per blueprint and sales strategy
- May perform client assessments; coordinate with the office staff to ensure client
starts in a timely manner
- Personally, visit and arrange meetings with people responsible for or in a position
to refer clients, this includes private, public, and non-profit organizations
- Utilizes monthly marketing calendar to coordinate activity with national focus
- Arrange presentations of Senior Helpers services at staff meetings in hospitals,
nursing homes, doctor’s offices, and private companies
- Attend trade shows, conferences, networking events representing Senior Helpers
services. Network with others in the industry to develop additional lead sources
- Assist in coordinating various marketing methods including, direct mail, print ads,
networking, and develop new methods of marketing
- Maintain and manage a Customer Relationships Management (CRM) system
Qualifications
- Must have excellent organizational skills, attention to detail, and the ability to
prioritize in a changing environment
- Must have excellent phone skills and follow-up skills with prospects and key
influence center personnel
- Proactive problem prevention and issue resolution leadership ability
Minimum of one-year experience in the home health industry developing and
managing a sales strategy
- Bachelor’s degree and three years of related work experience strongly preferred
- Proficiently in Microsoft Word, Excel, Internet, and Outlook required
- Ability to learn other software programs quickly
- Strong verbal and written communication skills required
- Ability to work independently and as part of a team
Job Type: Full-time
Pay: $50,000.00 - $250,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- San Rafael, CA 94901 (Required)
Ability to Relocate:
- San Rafael, CA 94901: Relocate before starting work (Required)
Work Location: In person
Salary : $50,000 - $250,000